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SPIN SUCKS OCTOBER 24, 2011  Three Examples of Social Media Gone Bad I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. For you? | MINDJUMPERS OCTOBER 24, 2011  Studies Showing Why Your Fans Break Up With You Tweet What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. 71% of consumers say that they’re now becoming more selective. | SPIN SUCKS OCTOBER 24, 2011  Three Ways to Increase Engagement On Your Website Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. They can even do the opposite. | KYLE LACY OCTOBER 24, 2011 5 Tips To High Conversion Rates for LinkedIn Ads I love LinkedIn … there I said it. I’m a huge advocate of using LinkedIn for networking and personal brand development. have used the site religiously for over 4 years and will not stop. However, I have less experience in the LinkedIn ad placement and development. wanted to learn more about the development of a successful LinkedIn Ad campaign and so I tapped the mind of Kristina Allen. Kristina Allen (previously the online marketing manager at ion interactive, now the marketing manager at Nimble , makers of the first truly social CRM.) linkedin | | | | | | | |
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SOCIALFISH | MONDAY, OCTOBER 24, 2011  Social CRM Use Case 2: Socializing educational content for member retention
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Here’s the second of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association. In ALL cases, you should be building your community on social media sites before you even think about ROI. Socializing educational content for member retention. View This Poll. MORE >> - What Makes Your Facebook Page Get Banned - Social Media
Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Posting too many marketing Links will get you flagged by Facebook. Copy and pasting the same information around. MORE >> -
FEVER BEE | MONDAY, OCTOBER 24, 2011 The One Essential Task For Newly Hired Community Managers
If you’ve just been hired for a branded community, you have one essential task. Benchmarking. am dead serious about this. My first task when beginning a new community project is putting proper benchmarks in place. By benchmarking, we mean collecting data and analyzing where your community is now. You want to know the growth figures, the participation figures, the sense of community data, and the current ROI of the community. If you don’t have this data, you have absolutely no idea what you’re doing. How can you set a plan of action without knowing where your community is now? You’re guessing. MORE >> -
SHERRILYNNE STARKIE | MONDAY, OCTOBER 24, 2011 Coke is world's No. 1 Facebook brand | Sherrilynne Starkie
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JEFF KORHAN | MONDAY, OCTOBER 24, 2011 Your Content Marketing Store
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens that the intersection of those thoughts gave birth to an idea that can help all of us better conceptualize how to make our content marketing work. Imagine Your Store. In a traditional brick and mortar store you have items for sale. Hold that thought. You get the idea. MORE >> -
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- How do I become influential? CREATIVE RAMBLINGS | MONDAY, OCTOBER 24, 2011
- Monday’s 5 Social Media Must-Reads FIREBELLY | MONDAY, OCTOBER 24, 2011
- It’s Not Just About The Words ONE SOCIAL MEDIA | MONDAY, OCTOBER 24, 2011
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- Creativity 2011 – Week #43 MY CREATIVE TEAM THINKING | MONDAY, OCTOBER 24, 2011
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- The Art of Flying Blind DANNY BROWN | MONDAY, OCTOBER 24, 2011
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- Steve Jobs Sets the Trend In Mobile Internet Service SOSHABLE | MONDAY, OCTOBER 24, 2011
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- Lead nurturing: How to “C” success right out of the gate. FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 24, 2011
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- How to Use Blogging as a Job Search Tool PROBLOGGER | MONDAY, OCTOBER 24, 2011
- Do you want to learn secrets for a buzzing Facebook page? ABSOLUTE PA | MONDAY, OCTOBER 24, 2011
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- Social Media Answers THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
- Four Strategic Social Experiences THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
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