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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through.

Brands 147
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. 10-Point Checklist for Irresistible Content (ebook).

eBook 141
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Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Know what impact you want to make.

eBook 78
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What Happened to the Custom Form Type for Facebook Lead Ads?

Jon Loomer

You may not need or want that when offering a free ebook, for example. Immediately, auto sales and real estate come to mind for me, but I’m sure there are many examples of when this could be useful. In my opinion, this is ideal for big-ticket items — especially if you will have a salesperson contact your leads.

Types 168
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. 10-Point Checklist for Irresistible Content (ebook).

eBook 78
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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

Is a lead someone who is requesting more information about the potential purchase of real estate? Or are they subscribing to a free ebook? It depends on how much information we request and what the offer is. What industry is it? Too many questions about Meta advertising assume an easy answer.

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Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?