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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Downloading an eBook. It simply involves embedding a line of code into your website which then connects with your advertising interface. For example, if your eBook ad pulled in more conversions than your video ad, show the numbers and suggest rerouting the budget. Was the eBook content good enough?

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Downloading an eBook. It simply involves embedding a line of code into your website which then connects with your advertising interface. For example, if your eBook ad pulled in more conversions than your video ad, show the numbers and suggest rerouting the budget. Was the eBook content good enough?

ROI 108
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Infuse Your Content with Small Stories for a Big Effect

Convince & Convert

In the middle of an ebook or other type of top-of-funnel content, I’ve created a short story in their mind. These are embedded in content that is helping to build trust, so a prospect will ultimately buy from your company. I’ll just leave this example here with no additional comment. Be Humorous. Be Understanding.

Content 115
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Bedazzled Tactics Do Not Better Integrated Communications Make

Waxing UnLyrical

I see a lot more pros looking at a multitude of tactics, and how they can play well together ( Matt’s post on Snapchat from Wednesday is a great example of that). Embedding your YouTube video in your blog post, which you tweet out ad nauseam. Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0.

Embedding 100
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. DMS: Newsjacking is only available as an ebook and not via dead trees. Makes sense, doesn’t it? If so, why? TV didn’t kill radio.

iPad 101
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Newsjacking: David Meerman Scott’s New Book on Real-Time PR Is Released in Real-Time

Debbie Weil

As always, David packs the book with spot-on examples like Oakley giving Oakley Radar sunglasses to each of the 33 Chilean miners when they first emerged into daylight after 69 days underground. DMS: Newsjacking is only available as an ebook and not via dead trees. Makes sense, doesn’t it? If so, why? TV didn’t kill radio.

iPad 101
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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work. For instance, here’s an example of how John Jantsch used List.ly to curate SEO tools for small businesses. Include share options.