Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 103

Process Sentiment Analysis Applications 103

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 130

Social Media Strategy Brands Airlines 130

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. Look more closely at the tools The obvious question is, "What's good enough?" If the system provides automated sentiment scoring, how does it work?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question! Restrictions on social media ads and remarketing.

Social Media 130

Social Media Privacy Marketing Policies 130

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Don’t busy yourself so much with your owned content (what your brand has to say) that you miss out on what your audience is saying and feeling on social, forums, and blogs. Spend Time Listening.

Campaign 164

Campaign Social Media Sentiment Class 164

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218

Policies Social Media Guidelines Foursquare 218

Ignite Social Media

FEBRUARY 25, 2021

Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. Months later, few can recall more than a smattering of the words on that sacrosanct document. Subscribe to Social You Should Know. This article was originally published on Inc.

Committee 156

Committee Exercises Team Sentiment 156

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 83

Brands Sentiment Analysis Marketing 83

Oktopost

MAY 11, 2020

Social media offers a multi-functional and useful channel for communications. Especially in today’s increasingly connected world, the smart implementation of social media in your business continuity plan can make or break a business. But how does social media fit in a business continuity plan?

Social Media 75

Social Media How To Social Media Management Organization 75

Sprout Social

SEPTEMBER 10, 2020

Hey, fair question. All of the above should be priorities for just about any business when it comes to your website, content and social media presence. Not only should your site be aesthetically pleasing, but it should be seamless for first-time visitors to move from Point A to Point B without asking questions.

Tips 121

Tips Sentiment Marketing Real Estate 121

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 97

Examples Template Templates How To 97

Sprout Social

AUGUST 10, 2021

Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . I love em ??

Eventful 117

Eventful Team Sentiment Social Media 117

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 90

Sentiment Analysis Tools API 90

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Don’t busy yourself so much with your owned content (what your brand has to say) that you miss out on what your audience is saying and feeling on social, forums, and blogs. Spend Time Listening.

Campaign 60

Campaign Social Media Sentiment Consultant 60

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment!

ROI 161

ROI Social Media Metrics Loyalty 161

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. Here, you need to find the answer to two key questions: Are you gaining or losing market share compared to your competitors? Topper Guild’s viral video about McDonald’s secret menu is a notable example of the brand’s earned media.

Metrics 59

Metrics Analysis Comparison Price 59

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media B2B Strategy Consultant 149

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Document these reviews to track your progress over time, making it easier to correlate specific actions with changes in your analytics. Below is an explanation of these metrics and their importance: 1.

Template 52

Template Templates Analytics LinkedIn 52

Likeable

SEPTEMBER 24, 2019

Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Knowing Its Place.

Twitter 80

Twitter Airlines Aggregator Meme 80

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

agora pulse

FEBRUARY 21, 2018

As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Kaitlin McKay – Head of Social at Rebecca Abigail. Kaitlin is the social head honcho at Rebecca Abigail , a communications agency based in London. ” Kaitlin shared her sentiment. .

Instagram 112

Instagram Tips Advertising Feed 112

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Absolute PA

APRIL 11, 2014

This is to better understand public sentiment around the brand. ). Here are some of my favourites… Social media as a listening tool. Popular social media platforms like Twitter and Facebook are heavy-laden with juicy insights about your ideal customers. ’ and ‘where can I buy.?

Tools 94

Tools Survey Marketing How To 94

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 93

Features Brands Library Team 93

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. Consumers now buy directly from social media networks.

Social Media 144

Social Media Review Buy Engagement 144

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. Why (and when) a rebrand on social media is necessary. What are the key pieces of a social media rebrand?”. The short answer? It depends.

Social Media 110

Social Media How To Press Release Sentiment 110

Twist Image

JUNE 1, 2017

This essay sums up the entire sentiment felt at this past year's TED conference, and something that I have been grappling with, personally, for some time. of being left alone with your thoughts, friendly conversation and the nature of things that won't be documented, published, shared and then analyzed by everyone (including yourself).

Conference 45

Conference Sentiment Project Loyalty 45

Hootsuite

MAY 18, 2022

As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. Holy shift! Mac users = Command. Send a DM: M.

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?

Social Media 145

Social Media HootSuite Metrics CPC 145

Ari Herzog

APRIL 19, 2012

It is not too often you come across people who share these sentiments. The scanner is important because there will be times when you have to scan a form, document, contract, checks, receipts, etc., Any questions for me? Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today.

Products 110

Products Tips Sentiment Cost 110

Hootsuite

MARCH 24, 2021

A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . A social media report can help. what data you should include in your social media report. what data you should include in your social media report.

Template 145

Template Templates Report Social Media 145

Sprout Social

DECEMBER 14, 2022

Social media customer service has become a consumer staple. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. This guide breaks down how brands can create a seamless social media support strategy. 6 ways to provide great social media customer service.

Social Media 98

Social Media Brands Team Process 98