Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 87

Collaboration Tools Social Media HootSuite 87

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

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Template Templates Campaign Social Media 125

Hootsuite

JULY 25, 2023

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Direct Marketing Observations

MARCH 29, 2010

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

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Questions Social Media RFP Collaboration 196

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

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Data Social Media Sentiment Team 140

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 115

Social Media Team Tools Strategy 115

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

Social Media 130

Social Media Engagement Strategy How To 130

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward. Use of company social accounts.

Policies 146

Policies Social Media Guidelines Sentiment 146

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Paste your link into your social media post and shorten it if you have not already done so.

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Sample Code Social Media HootSuite URL 145

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

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Team Social Media Social Media Management How To 136

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 79

Guidelines Template Templates Social Media 79

agora pulse

FEBRUARY 18, 2020

Agencies, want a simple way to collaborate with your clients on social media content? Social media agencies are constantly looking for ways to set themselves apart. It is amazing to think that just over a decade ago social media management wasn’t even a career. Today, it is a thriving business model!

Social Media 104

Social Media Social Media Management Upcoming Collaboration 104

Likeable

SEPTEMBER 28, 2021

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. In today’s social media climate, crises are inevitable. Keep reading to learn some social media crisis management dos and don’ts.

Social Media 92

Social Media Policies Module Guidelines 92

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

Social Media 145

Social Media How To Metrics URL 145

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media messaging during a crisis. ” Social media strategy during a crisis.

Social Media 199

Social Media Social Media Management Issues Team 199

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

Social Media 98

Social Media UGC Reddit YouTube 98

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

Social Media 133

Social Media Strategy Brands Airlines 133

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

Social Media 106

Social Media Marketing Retail Energy 106

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Collaboration How To Education Team 224

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

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Advertising Campaign Social Media How To 144

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Education Social Media Tips HootSuite 94

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Acknowledge the good and the bad.

Social Media 144

Social Media Social Media Management Exercises Policies 144

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question! Restrictions on social media ads and remarketing.

Social Media 131

Social Media Privacy Marketing Policies 131

agora pulse

JANUARY 30, 2018

As a social media manager, you have a million things to think about every day. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. Three Recent Cases of Social Media Hacking. Steps to Take to Protect Your Social Media Accounts.

Social Media 144

Social Media Social Media Management Policies Reputation 144

Likeable

JULY 23, 2020

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Rebekah Radice

JUNE 19, 2017

Social media isn’t as simple as it seems. That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.” That’s why I’m so excited to bring you my new course, “The Smart Guide to Marketing Your Business on Social Media.”

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Course Social Media How To Marketing 136

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Laurel Papworth

MARCH 21, 2014

Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Charities and Not For Profits regularly trash social media as slactivism – slack activists that would rather click Like or Share or Retweet than “do something” Like give the charity MONEY. Slactivism.

Questions 99

Questions ROI Campaign Hashtag 99

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. The truth is that social media is NOT a silo. Same goes for a digital marketing or branding agency.

ROI 164

ROI Social Media How To Marketing 164

agora pulse

JANUARY 3, 2017

Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). Each social media network controls what their API can do. For some social media managers, this is also an ethical choice. What is an API? A guilty conscience.

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Instagram API Social Media Tools 144