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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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How to Find the Best Agencies to Deliver Your Social Media Services

agora pulse

If you’re looking for the best social media agency for your company’s needs, Social Agency Scout can help. This free directory service enables you to filter through the best agencies to find one specific to your wants. Do you need help from an agency to deliver social media services? Explanation.

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Social media management services: 9 agencies your brand should check out

Sprout Social

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. .

Directory 196
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. Join relevant groups.

LinkedIn 144