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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. Silos can be a challenge in any industry — let alone one with as many decentralized departments and units as higher ed.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information. Up your LinkedIn marketing game. Beef up your LinkedIn marketing by posting relevant company and industry updates.

LinkedIn 144
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

So in order to maintain and grow website traffic, online marketing practices have to change as well. Use directories based on their relevance and value, but as with news releases—not just for backlinks. In early 2013, Google devalued general directory links for search rankings. Why the WPO Model is Important. Experiment.

Directory 196
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How to Find the Best Agencies to Deliver Your Social Media Services

agora pulse

This free directory service enables you to filter through the best agencies to find one specific to your wants. Until recently, there was no specialized online directory for companies to search for the best social media agencies, so Agorapulse decided to build one! Manage a community such as a Facebook or LinkedIn group.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Industry : Type in your industry and pick from LinkedIn’s lists.

LinkedIn 114
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Social media management services: 9 agencies your brand should check out

Sprout Social

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Drop & Hook.