article thumbnail

How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

article thumbnail

4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Flickr and Panoramio geotag and display these images in a mapping context.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Local directories and high-quality industry directories. as well as online yellow pages and other similar directories. GetListed.org , a site that evaluates your business presence and directly connects to more than a dozen such directories, is a great place to start. As noted above, directory links can be helpful for SEO.

Directory 194
article thumbnail

12 Ways To Promote Your Website

Small Business Mavericks

Pay-per-click marketing – Through paid clicks you can drive targeted traffic to your website right now. DirectoriesDirectories can sometimes still be good sources of traffic. Photo sharing – Photobucket, Flickr, and other photo sharing sites are great for new traffic.

article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
article thumbnail

Why I’m Not Renewing My PRWeek Subscription

Waxing UnLyrical

Image: Marc Amos via Flickr, CC 2.0. The annual PRWeek Contact directory, the ultimate resource for finding the perfect agency, in-house PR contact, or services provider. Image: ladykat via Flickr, CC 2.0. it certainly doesn’t make sense from a marketing point of view. Do I need to renew my subscription?

Directory 180
article thumbnail

How to Leverage the Potential of Blogger Outreach

Kikolani

I think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Photo Credit: Kenneth Yeung on Flickr. Blog Directories. It’s only when you crawl some big time resources heavy directories like BlogCatalog , BlogDash , etc.

Blogger 166