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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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30 Proven Small Biz Content Marketing Tips

Writtent Blog

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98
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7 Advanced Social Media Marketing Strategies

Kikolani

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Photo Credit: Laurel Papworth and Gary Hayes on Flickr. #1 2 Optimizing Platforms.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265
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4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Flickr and Panoramio geotag and display these images in a mapping context.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Local directories and high-quality industry directories. as well as online yellow pages and other similar directories. GetListed.org , a site that evaluates your business presence and directly connects to more than a dozen such directories, is a great place to start. Social media. Ask, AOL or Bing either.

Directory 194
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12 Ways To Promote Your Website

Small Business Mavericks

Pay-per-click marketing – Through paid clicks you can drive targeted traffic to your website right now. Social media - There are several social media websites you can promote your website through. DirectoriesDirectories can sometimes still be good sources of traffic.