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Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!

Pam Moore

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You know a conversation is of most importance in social media.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. But this time I’m going to highlight free tools that anyone can use. Topsy Social Analytics.

Analytics 241
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How to Fuel Social Media Content with Your Existing Work (According to a Founder)

Buffer Social

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. This could be by building your email list or diversifying across various social media sites as protection. However, more platforms mean more challenges.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

What is social listening? Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Social listening tools help you identify the first signs that a crisis is on the horizon.

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Social Media for Training Departments in Companies

Laurel Papworth

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know?

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Social media doesn’t fit into a neat silo.

CPM 413