Remove Demo Remove Sentiment Remove Social Networking Remove Trends
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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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How to analyze customer reviews for brand insights

Sprout Social

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

Review 123
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Trend-tracking. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Talkwalker’s social listening capabilities provide extensive industry coverage.

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Rethinking the influencer-brand relationship

Sprout Social

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations.

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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. You can view daily performance or evaluate trends over a longer period of time.

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What does a social media analyst do?

Unmetric

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? They also help you get content ideas that are most relevant and trending in your industry.

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How to create a complaint management system to protect your brand reputation

Sprout Social

It also helps you see trends, such as spikes or dips in complaints, how long it takes agents to resolve issues and how satisfied clients are with support interactions. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.