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Influencer marketing trends across industries

Sprout Social

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity.

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New Social Networks & Features to Try in the New Year: What You Need to Know

Ignite Social Media

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

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How to create better social listening queries

Sprout Social

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

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How to analyze customer reviews for brand insights

Sprout Social

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Trend-tracking. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Source: UpContent Demo Key features: Content discovery capabilities.

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How Brands Use Vine

Mindjumpers

How to videos: This is also in line with product demos, where you can either show how to make great use of your products, short cooking tips, or home improvement tips. 10 Social Media Trends for 2013 – Get Started! Live footage is of course the best way of documentation. Similar Posts: Vine for Brand Marketing.

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Rethinking the influencer-brand relationship

Sprout Social

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.