Definition Groups Marketing Social CRM 
Dave Fleet
OCTOBER 31, 2011
The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.
Convince & Convert
AUGUST 10, 2010
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?
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Mindjumpers
NOVEMBER 11, 2010
Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. Best Use of mobile: The brpr Group. Best Social CRM: Saatchi & Saatchi Los Angeles. Best Relationship With Bloggers: Quango Inc.
Pixlee
JUNE 6, 2017
Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want to do it. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase.
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.
Convince & Convert
SEPTEMBER 11, 2011
But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal. So much so that people (presumably sober) proclaimed that this was the future of marketing. I fear not that Klout is so inaccurate as to be baseless.
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Gather market intelligence. What should they promote?
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