Direct Marketing Observations

FEBRUARY 21, 2012

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Clearly,social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.

Data 197

Data Social Media Radian6 ROI 197

Oktopost

JANUARY 5, 2021

The question we should be asking is, as product marketers, how do we utilize the wealth of social data and glean insights to better understand people’s interests and patterns. Social gives us access to all sorts of invaluable information about our audience: age, location, gender, job title, connected devices. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 120

Data Metrics Sentiment Analytics 120

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. What Is Social Media Data?

Data 99

Data Social Media How To ROI 99

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. Enter the Influenced Opportunity Report.

Influencer 62

Influencer Report B2B ROI 62

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 136

Examples B2B ROI Analytics 136

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Convince & Convert

JULY 17, 2017

This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again.

Marketing 159

Marketing Software ROI Comparison 159

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

APRIL 25, 2024

If your answer is anything other than “yes”, you need this social media strategy deck. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Facebook marketing strategy template Facebook is synonymous with social media.

Template 105

Template Templates Social Media RFP 105

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. What are UTM parameters?

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

JANUARY 24, 2024

If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships. How social data can inform your influencer collaborations Along with authenticity, businesses should seek out social data to inform their influencer-brand partnerships.

Influencer 98

Influencer Brands Collaboration Authentication 98

Ignite Social Media

OCTOBER 24, 2022

Social Media Reporting: Provides helpful information about what content is and isn’t working while sharing trends and performance. The tool also provides user behavior data and monitors the team’s response times to easily measure performance. Social Media ROI: Track what posts are driving sales, leads, and traffic.

Review 78

Review Social Media Management Price Collaboration 78

Pam Moore

JUNE 2, 2017

We have developed your fast track to social media business success! Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Do you have social media problems? .

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook.

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing.

Campaign 138

Campaign Social Media Social Media Management Team 138

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 47

Analytics Data Strategy Marketing 47

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. The Challenge of Proving Social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. 10 Tips to Become a Social Media and Digital Marketing Rebel. Listen to the podcast now. You won't be sorry.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

FEBRUARY 2, 2023

yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 108

Social Media Insurance ROI Meme 108

Pam Moore

JUNE 4, 2019

Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . How to increase sales, leads and ROI with conversion rate optimization. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Template Templates 60

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Audiense

JULY 27, 2018

This is the last article of our series about how to use social data to gain competitive intelligence. The next article helped us to learn more in-depth about the competition performance , and in this third article, we understand hoy through the use of social data we have the capability to investigate our competition audiences.

Research 68

Research Data How To Influencer 68

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 40

Analytics Data Strategy Marketing 40

Ignite Social Media

OCTOBER 24, 2022

Social Media Reporting: Provides helpful information about what content is and isn’t working while sharing trends and performance. The tool also provides user behavior data and monitors the team’s response times to easily measure performance. Social Media ROI: Track what posts are driving sales, leads, and traffic.

Review 70

Review Social Media Management Price Collaboration 70

Unmetric

JULY 17, 2016

With social media managers panicking, Facebook acknowledged and addressed the issue. We’ve even learned to (almost) measure ROI. Social networks give you the data on Reach and Impressions for your own brand, but you never know how well your competitors are doing.

Data 60

Data Facebook Metrics Social Media Management 60

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. The paper calendar can help marketers: Schedule regular analysis of Ads Manager data on different platforms. You’re not always online, even when you’re at work.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Oktopost

MARCH 11, 2020

While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. This will allow you to better estimate your YouTube marketing ROI. Finally, Oktopost will track engagement on your video content and add this data to every report.

YouTube 113

YouTube Video Strategy Knowledge Base 113