Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing.

Campaign 136

Campaign Social Media Social Media Management Team 136

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 118

Data Metrics Sentiment Analytics 118

Ignite Social Media

OCTOBER 24, 2022

AgoraPulse is a social media management tool that gives you the ability to track all your social media activity in one place. It’s an effective way to stay on top of your social media presence and make sure you are engaging with your audience regularly. Not great for larger teams. Final Thoughts.

Review 71

Review Social Media Management Price Collaboration 71

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget.

ROI 60

ROI Statistics Software Metrics 60

Unmetric

JULY 17, 2016

Falling Facebook Reach numbers has been keeping social media managers up for years now. When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected.

Data 60

Data Facebook Metrics Social Media Management 60

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Keyhole is a Mention alternative offering end-to-end social media management packages.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. Furthermore, the values are updated on a daily basis to reflect the changing nature of social media.

ROI 72

ROI Advertising Engagement Social Media Management 72

Unmetric

NOVEMBER 4, 2019

Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same. A social media manager, on the other hand, is the sole voice of a company’s social media account(s).

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. You can also use this information to test messaging and measure ROI. Once you start collecting this valuable data, you can use it to look for trends and insights. 15 social media monitoring tools.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. Nika Stewart, CEO, Streambank Media , LLC and.

ROI 60

ROI Metrics Proposal Analytics 60

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Oktopost

MARCH 11, 2020

While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. This will allow you to better estimate your YouTube marketing ROI. Finally, Oktopost will track engagement on your video content and add this data to every report.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Sprout Social

FEBRUARY 20, 2020

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Hootsuite

JULY 8, 2020

The more integrated you are, the more ROI you’ll see. When we surveyed over 3,100 marketers for our Social Media Trends 2020 report , we found that having an integrated customer engagement approach between social media and other digital and traditional channels leads to a higher level of confidence in social ROI.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. Sprout Social. View visual data and insights on any topic.

Influencer 107

Influencer Tools Marketing Software 107

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. Media value. The monetary value of $136.38.

Hitwise 255

Hitwise Study Facebook Patterns 255

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. User activity (both on and off Facebook), demographic data, profile details, and device information can all be determining factors in which users see a particular ad.

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 108

Social Media Management Social Media Tools How To 108

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ).

Social Media 122

Social Media eBook Mobile Data 122

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 Spending without data to back you up will not work in the long term. A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence. Improve ROI.

Social Media 105

Social Media How To Metrics ROI 105

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Hootsuite

DECEMBER 12, 2023

Pick the right networks Where will you post as an executive on social media? The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there. For some executives, it may be the only social platform you need. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. According to our customer success team, social media managers who maintain high-volume accounts use bulk scheduling tools to get the worst of the grunt work out of the way.

HootSuite 140

HootSuite Features URL Template 140

SocialFish

APRIL 1, 2011

The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media – It’s Not Just for White Folks (Danny Brown). It’s Time to Call the Social CRM Bluff (Full Frontal ROI).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Mindjumpers

MARCH 22, 2012

Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs). Make better, more efficient data-driven decisions in your social media marketing program. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111