Social Media Strategies Summit

MARCH 6, 2024

That’s why you shouldn’t entirely rely on historical data to inform future decision-making. Speak To Your Existing Customers We’ve looked at various ways to use data (and your intuition) to hone in on your social media target audience. Now, it’s time to gather even more data through social listening.

Social Media 215

Social Media How To Survey Analytics 215

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.

Report 111

Report Data Social Media Research 111

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. It’s the only way you can boost your customer satisfaction levels.

Social Media 145

Social Media Hubspot Statistics Survey 145

Buffer Social

JUNE 2, 2022

That’s why we completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture.

Report 67

Report Survey Team Applications 67

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Essential headlines.

Report 145

Report Social Media Yahoo Analysis 145

The Realtime Report

NOVEMBER 23, 2020

But despite this news, a recent Kaspersky report shows there has been a lack of investment in IT security. Specopssoft.com sought to find out by surveying 1,600 SME owners. Kaspersky Report Data. Methodology: This information was sought in response to Kaspersky’s IT Security Calculator Report in 2020.

Survey 185

Survey Statistics Report Data 185

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239

Analytics Report Google Disqus 239

Small Business Mavericks

MARCH 26, 2013

It doesn’t matter if you operate a local business trying to market yourself online or if your audience is global, online surveys can be a resourceful way to get feedback on your products and services, help you improve your delivery, and grow your business. A second benefit is you can often mine great data from your customers.

Survey 102

Survey Discount Metrics Cost 102

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Webbiquity SMM

JANUARY 23, 2024

Reports show social listening is considered a “key planning element” by 82% of professionals. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors. Such direct engagement can provide valuable qualitative data and implement solutions effectively. Monitor brand mentions.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 103

Social Media Team Social Media Management Report 103

SocialFish

JANUARY 19, 2011

There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations. Check out the report here.

Survey 195

Survey Groups Groups Embedding 195

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

The Realtime Report

DECEMBER 16, 2022

In a proactive response to calls for greater transparency among digital assets exchanges, we launched a real-time reporting of its assets and liabilities – the first in this industry. The analysis also included WOO X’s dashboard in this informal survey. Only 5 exchanges are providing live data.

Issues 91

Issues Banking Aggregator Survey 91

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. Data – As you work to improve your ability to connect with your customers and build a Customer Intelligence solution, the next step you will need to take is to gather the right data. By Andrew Wells and Kathy Chiang.

Data 79

Data Compete Analytics Survey 79

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. In its State of Consumer Trends report, HubSpot revealed that 17% of people bought items directly from social media.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 103

Influencer Brands Collaboration Authentication 103

Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. One for the most exciting tools available to PR and marketing pros is audience analytics and tracking.

Analytics 98

Analytics Survey Analysis Hashtag 98

Sprout Social

MAY 23, 2023

But for the most part, it’s old data. But even when AI does analyze the latest data from your channels, comments or larger social space, it can’t always grasp human nuance. “It According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow.

Team 135

Team Social Media Management Skills Trends 135

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. We’re very grateful to the companies and organizations that have collected and analyzed the data.

Social Media 111

Social Media Trends Report Survey 111

Direct Marketing Observations

FEBRUARY 21, 2012

Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media. Consider this blurb from 10 Ways Social Media Will Change In 2010.

Data 197

Data Social Media Radian6 ROI 197

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The who: Influencer identification Our Pulse Survey data shows finding the right influencers is the top influencer marketing challenge.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

JANUARY 9, 2023

Research & Analyze Data: In order to gain an understanding of your target audience, you must first research and analyze data. Gather data on the target audience to gain a deeper understanding of their behaviors, preferences, and lifestyle. Examples of data to collect for Marketing.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations.

Social Media 125

Social Media Sentiment Data Team 125

The Realtime Report

MAY 30, 2023

According to data presented by OnlyAccounts.io , brands worldwide have spent a whopping $673bn on social media ads in the past five years, and the figure keeps on rising. According to a Statista survey, brands spent $73.2bn on social media ads in 2018. Two years later, this figure practically doubled to $132.7bn. billion in 2022.

Social Media 91

Social Media Brands Statistics Comparison 91

The Realtime Report

OCTOBER 27, 2023

According to data presented by OnlyAccounts.io , Instagram influencers with between 10K and 100K followers have the highest average engagement rate of 6.89%. The survey showed engagement rates continued falling as the number of followers grew.

Influencer 91

Influencer Engagement Instagram Survey 91