Social Media Today

JANUARY 29, 2020

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.

Publishing 154

Publishing Brands Data Research 154

Audiense

JANUARY 29, 2020

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

Research 121

Research Marketing Collaboration Activities 121

Audiense

JANUARY 30, 2019

In the 30 market research predictions some professionals have done for 2019 (in a large article published in the GreenBook blog ), innovation is a common denominator.

Research 109

Research Marketing Publishing Data 109

Adam Sherk

OCTOBER 7, 2014

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Bing Keyword Research.

Analysis 241

Analysis Research Trends Tools 241

Sprout Social

AUGUST 26, 2021

Expansion into social commerce is evident with a soon-to-be generally available Shopify integration in the Inbox module and an Instagram bio link-to-shop feature in the Publishing module.”. The post Sprout Social named a strong performer among social suites by independent research firm appeared first on Sprout Social.

Research 110

Research Module Report Collaboration 110

Social Media Today

JULY 7, 2020

Snapchat has published new research into how users engage with sports content in the app.

Sports 208

Sports Engagement Data Research 208

Oktopost

JANUARY 5, 2021

According to research from Global Web Index , the typical internet user spent almost 7 hours per day using connected devices between April and June 2020, with social media platforms consuming more than one third of our connected time. Social data can and should be used to influence your go-to-market strategy. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Affiliate sales support independent publishing. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Mindjumpers

MAY 15, 2012

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook.

Data 262

Data Software Applications Compete 262

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?

Research 183

Research Content Hitwise Adwords 183

Laurel Papworth

MAY 15, 2018

HR and Big Data – How LinkedIn Uses Data Research. Microsoft said they bought LinkedIn for the data – such an interesting video on how LinkedIn intends to use the information we provide. Data/profile on every member of the global workforce (3 billion). Dear students (and workshop participants!)

Research 45

Research LinkedIn Data Social Graph 45

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. – About the data. – Your thoughts + downloadable data & charts. Contents: – Key takeaways.

Report 111

Report Data Social Media Research 111

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Plus, with so much data available, you might find it tough to know where to start or where to focus. Publishing whitepapers/ebooks? Creating engaging videos?

Analysis 106

Analysis Sentiment Marketing How To 106

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Calculate your own data. We partnered with Delmondo to answer these questions, and more!

Research 111

Research Instagram Brands Sports 111

Writtent Blog

DECEMBER 20, 2023

Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing. First, Do Your Research Before you can create the amazing content your customers and prospects want, you have to know what they want.

Strategy 98

Strategy Content How To Marketing 98

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube.

Social Media 226

Social Media Tips Marketing UGC 226

Convince & Convert

DECEMBER 15, 2023

Your audience is more aware now than ever before and taking every decision after considerable research. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Take a look: 6.

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.

Research 70

Research Advertising Content ROI 70

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. Who are these people?

Analysis 87

Analysis Research Metadata Patterns 87

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. The Research Methods Behind the Madness. Our Hypothesis.

Research 164

Research Engagement Facebook Retail 164

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 288

Brands Meme Research Social Media 288

Forbes Social Media

JANUARY 23, 2019

Researchers from the University of Vermont's Department of Mathematics and Statistics published a paper in the journal Nature Human Behaviour demonstrating that social media users not only generate “substantial behavioral data about themselves” but also about members of their social circle.

Data 93

Data Social Media Journal Statistics 93

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Webbiquity SMM

JUNE 1, 2021

You can easily access the finished, subtitled videos and publish them. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Be aware of data regulation policies. Use this need as leverage to collect audience data.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 105

Strategy Sentiment Patterns Marketing 105

The Realtime Report

FEBRUARY 10, 2014

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code). Foursquare. Any social media updates that we missed this week? Let us know in the comments below.

Foursquare 142

Foursquare News LinkedIn Data 142

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Comparison 110

Comparison Analysis How To Sentiment 110

Diva Marketing Blog

JULY 11, 2014

The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Will this change?

Research 83

Research Smart Phone Aggregator iPad 83

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 15, 2023

If your internet is down or you can’t get to your computer, a scheduled Facebook post will still publish at the right time. Set aside a block of time to research and plan your content ideas, a block of time to create your content and a block of time to schedule your content. Tuesdays from 8 a.m. Wednesdays from 8 a.m.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. This can stem from lack of research or biased datasets, among other reasons.

Marketing 90

Marketing Privacy Policies Issues 90

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. When you publish your online newspaper or magazine in other countries you need to be aware of cultural differences.

Publishing 124

Publishing Tips Syndication Resources 124

Hootsuite

FEBRUARY 7, 2024

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag analytics are data that provide information about the performance of hashtags on social media. Clear data. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91