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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

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How To Get More Share of Voice on Social Media

Hootsuite

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What about social share of voice?

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What are your marketing/business goals for your social media marketing? What forms of social media will you use and why?  What will you do with the data collected? Error type: Your comment has been saved.

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Social Media Weekly Roundup 1/18-1/22

Firebelly

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 Social Media Weekly Roundup 1/18-1/22 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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How Google is Forcing Your Content to Get Better

Convince & Convert

This means that the derived, inferred “meaning” of the search is more important than the exact words composing the query. This type of semantic searching has been discussed for years, but natural language processing capabilities weren’t able to truly handle it. Content that people like, Google will like.

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