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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88
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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95
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Social media analytics & reporting guide

Sprout Social

To get the most out of any type of report, you need to be confident you understand the data you’re looking at. Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. Put data into action. Getting started with social media analytics. But not to worry.

Analytics 121
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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement.

Facebook 186
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How Google is Forcing Your Content to Get Better

Convince & Convert

This means that the derived, inferred “meaning” of the search is more important than the exact words composing the query. This type of semantic searching has been discussed for years, but natural language processing capabilities weren’t able to truly handle it. Content that people like, Google will like.

Google 167
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9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

Thanks to the integration of platforms such as Alexa, Siri, and Google Assistant with smartphones and other devices, consumers are increasingly utilizing voice rather than typing to ask questions and issue commands. I will respect consumers’ privacy and protect their data. What’s the difference?

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How To Get More Share of Voice on Social Media

Hootsuite

Customer data. This data can then be used to secure budget for social media or make the case for an increase in resources. If you’re calculating this for social, you can gather this data using Hootsuite Insights. To understand how your ads are performing, you need to measure your share of voice for paid search.