Buffer Social

MAY 31, 2017

We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Here’re a couple possible reasons: More than 92% of Facebook users use Facebook on their mobile every day. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Union Metrics’ whitepaper mentioned two important points: Your audience might not be used to seeing several posts per day from you.

Study 111

Study Instagram Hashtag Research 111

Diva Marketing Blog

JUNE 10, 2012

Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. as spokes from the center.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Buffer Social

APRIL 19, 2017

With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results. Chapter 1: 28 Instagram metrics and insights to measure and improve your performance. We will go through level-two metrics — calculated metrics (e.g.

Metrics 109

Metrics Analytics Instagram Tools 109

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). Data analysis. Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level.

Class 40

Class Skills Social Media Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

This invaluable data allows you to plan posts when your audience is most likely to see them. TikTok’s data suggests this is the best marketing use case for the platform, with 67% of users agreeing that TikTok has inspired them to shop — even when they weren’t planning to do so. you can’t access all-time data). Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

AUGUST 30, 2021

As we explain in our post on customer service metrics , there’s a lot of important data to track in any customer service program. In fact, it was the highest value customer service feature in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark report. Source: Hubspot. Source: Insider Intelligence.

Software 121

Software HootSuite Hubspot Small Business 121

Webbiquity SMM

MARCH 13, 2018

They want to know how their metrics compare to competitors. HubSpot ). According to research, the single best three-word phrase to include (by far) is will make you” (as in “This Data Will Make You Think Again About Headlines”). HubSpot ). Facebook has 1.23 billion active daily users on average.

Facebook 141

Facebook Hubspot Statistics B2B 141

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs. Source: HubSpot) 7.

HootSuite 107

HootSuite Brands Price Collaboration 107

The Realtime Report

DECEMBER 18, 2018

I will respect consumers’ privacy and protect their data. In 2018, the European Union’s General Data Protection Regulation ( GDPR ) gave consumers much more control over their digital privacy and imposed strict requirements on how businesses can collect and use data. I will start with my mobile device.

Marketing 89

Marketing Metrics Privacy Mobile 89

Writtent Blog

AUGUST 5, 2013

To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. Modern email platforms are particularly sensitive to spam, which has increased the importance of a metric known as sender score. Bounce Rate. Delivery Rate.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Oktopost

AUGUST 5, 2019

With Altitude, you can analyze and report on both aggregate and granular data. Some companies are primarily focusing on mobile platforms and apps. In markets and industries where the majority of the action on mobile, Appsflyer has the attribution solution. They specialize in mobile attribution and marketing analytics.

Hubspot 89

Hubspot Marketing WordPress Collaboration 89

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. And at the end of the day, that is a crappy metric.

Hubspot 114

Hubspot Mobile Analytics Google 114

ProBlogger

AUGUST 30, 2015

You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. You can learn more about email engagement campaigns via this great course at Hubspot. Work on mobile? Test your landing page.

Training 20

Training Eventful Tips Analytics 20

Webbiquity SMM

FEBRUARY 10, 2015

76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” ” Yet only 39% report using customer data and behavior patterns to shape marketing strategy in the past year. Metrics matter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JANUARY 30, 2020

In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. The SaaS (software-as-a-service) space is anything but static. Translation?

Strategy 96

Strategy Marketing Case Study How To 96

Buffer Social

APRIL 5, 2017

E-book: Hubspot’s Marketing Psychology Guide. Data and Analytics. it’s essential to have a foundation in the general concept of data and analytics so that you know what’s possible to learn data and what makes for good data analysis. Video: Data-Driven Product Changes by Heavybit.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

JANUARY 19, 2012

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).

Software 140

Software Review SM2 Alterian 140

Sprout Social

OCTOBER 10, 2019

And yes, there are data-driven best times to post on social media which can clue you in on what your posting calendar should look like. Check out how Hubspot put out an awesome video on Marvel’s marketing strategy to coincide with the release of The Avengers: Infinity War. 11 Facebook Metrics Every Brand Needs to Track.

Engagement 110

Engagement Facebook Meme Metrics 110

Buffer Social

JULY 26, 2016

This is why marketing spreadsheets have been such a boon for us, helping us to track important social media metrics , see our blog growth , and get more work done in less time. Track your social media marketing with week-over-week data. Thanks to the HubSpot team for turning us onto waterfalls.). Moz’s One Metric.

Template 40

Template Templates Tips Metrics 40

Webbiquity SMM

JANUARY 15, 2013

I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. Facebook Changes. Facebook Advertising. by MediaPost.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Writtent Blog

MARCH 3, 2014

It makes their final product lack credibility at first-glance, which ultimately hurts their blogging metrics. By far, the easiest way to accomplish this on a mobile device is with Evernote’s App, Skitch: Image credit: Skitch. Did I mention it’s totally free, and super-simple to use on a mobile device?

Tools 111

Tools Hubspot Template Templates 111

Writtent Blog

JANUARY 16, 2014

Between the surprising Hummingbird Algorithm rewrite in August and the sudden disappearance of keyword data in September, it often seemed like major changes were coming at a fast and furious rate. Make 2014 the year you dive deep into your historical metrics to gauge the success of your content based on consumer behavior.

Google 88

Google Content SEO Hubspot 88

Buffer Social

OCTOBER 18, 2016

Global Head of Growth & SEO at HubSpot. While being the Global Head of Growth & SEO at HubSpot, Matthew Barby has found the time to share his knowledge and insights into all the great things he does at HubSpot on his personal blog. Head of Growth at HubSpot Labs. Senior Data Advocate at Reaktor. Simo Ahava.

Startup 40

Startup URL Hubspot Marketing 40

Kikolani

MARCH 8, 2013

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. They can save you time and headaches and make your data more meaningful. Business / Career.

Mashup 126

Mashup Meeting Resources Adwords 126

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Buffer Social

AUGUST 11, 2016

Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot. YouTube does all this with just mobile traffic! Metrics such as personal interests, locations, website visitors and much more are all available as targeting options. mobile apps that come with powerful video editing features.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Sprout Social

DECEMBER 20, 2022

Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence. Check social data in real-time across social media networks. Enhance team collaboration to boost productivity with workflows.

Social Media 94

Social Media Tools Sentiment Small Business 94

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Segmenting Social Traffic in Google Analytics (SEOmoz): Ever want to know how you can tweak Google Analytics to get some deeper data on social traffic?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

OnlineRockersHub Marketing Blog

APRIL 28, 2020

Google Mobile-Friendly Test. Hubspot Blog Ideas Generator. Structured Data Testing. However, the data shown by GKP isn’t that much accurate as other tools show. It shows the volume of keywords and other metrics on the same SERPs screen. Google Adsense. Optimizilla. Google Analytics. OptinMonster. Amazon Associates.

Tools 70

Tools WordPress Adsense Hosting 70

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

JULY 15, 2016

Can you get this data up front so that I don’t have to ask that question or these nine questions, four questions, whatever they are in the sales process?” You’re actually looking at the live marketing team data. So now on the Salesforce side again live data. Can try and find.? Jay: Great. So, if I go.

Content 104

Content How To B2B Questions 104

Webbiquity SMM

AUGUST 16, 2010

How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. 4 Social Media Mining Metrics by iMedia Connection. 90+ Essential Social Media Resources by Mashable.

Social Media 200

Social Media Tools Strategy Tips 200

Buffer Social

MARCH 16, 2017

one in five minutes spent on mobile is spent on Instagram or Facebook. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. App (mobile or desktop app). This is helpful if you are promoting a mobile app. In the U.S., Engagement.

Instagram 111

Instagram Advertising URL FAQ 111

Later

MAY 8, 2019

More to that point, according to HubSpot , 64% of consumers are more likely to buy a product online after watching a video of it first. and when the time comes to publish, you’ll get a push notification from Later on your mobile! Want to learn how to use your Instagram Stories to grow your business and get more followers?

Fashion 83

Fashion Instagram Influencer UGC 83