Net-Savvy Executive

JUNE 8, 2012

Before you can analyze, you need data. In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. What is Content Data? Analyzing Content Data Remember consumer-generated media? Let's talk about content.

Data 82

Data Social Media Content Analysis 82

Audiense

FEBRUARY 8, 2017

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. Audiense: What sparked your interest in the connection between social data and TV? It dawned on me, why not use this data in the creation of the show too? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

MAY 18, 2021

4 social media vs. traditional media statistics that prove you need to invest in both. Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. Our research reveals 58% of business leaders anticipate social will be their primary communications channel by 2024.

Social Media 111

Social Media Team Focus Group Loyalty 111

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Recent statistics illustrate why: Although the percentage of U.S. For example, they may be able to provide you with themes from exit interview data or other employee statistics.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

JANUARY 8, 2016

The team from MECLABS Institute (parent research organization of MarketingExperiments and MarketingSherpa) will pick the top three or four entries that we think have the most effective copy, and test them on a real audience pulled from Consumer Reports’ email lists. Clickthrough Rate (from 2015/historical data): 1.77%.

Report 60

Report Sample Samples Research 60

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Deep Research & Understanding Going beyond mere demographics, this involves understanding the psychographics, values, preferences, and nuances of diverse groups. Gather a diverse group of individuals to review and provide feedback.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Webbiquity SMM

MARCH 29, 2022

You can use Quora for free market research. To conduct Quora research, simply look for questions pertaining to your niche, learn what problems people have, and incorporate solutions to the crucial pain points you discover into your product or service. Quora can be useful for competitive research as well. Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Writtent Blog

OCTOBER 1, 2013

At a traditional ad agency, an enormous amount of money was typically funneled toward qualitative research. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. Consistency Is Everything.

Advertising 96

Advertising Content Marketing Press Release 96

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. That’s a remarkable statistic and the operative word in that sentence is ‘serious.’…Recruiters

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Writtent Blog

JULY 16, 2013

In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. The truth is, people of all ages are utilizing blogs to research products and services. It’s Free Market Research. You’ll Become an SEO Magnet. That’s Why. They’re a Decision-Making Tool.

Sysomos 88

Sysomos Hubspot SEO ROI 88