Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Start your free Sprout trial.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. With the right data, you can continuously refine your company’s public perception. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world.

Reputation 122

Reputation Brands How To Review 122

Convince & Convert

APRIL 7, 2015

Drivers of employee engagement vary from company to company, survey to survey, but typically include issues like: Trust and belief in leadership. Organizational reputation. For example, they may be able to provide you with themes from exit interview data or other employee statistics. in January to an average 32.9%

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. The more feedback you get, the more data you have to analyze and use.

Review 84

Review Google Brands Sentiment 84

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight.

Skills 334

Skills Social Media Sysomos Diagrams 334

Diva Marketing Blog

FEBRUARY 22, 2009

In real life, access to friend’s opinions is almost frictionless while in surveys, we spring a subject on someone out of the blue, don’t allow them to research the topic or ask friends. Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens.

Research 40

Research Social Media Nielsen Microsoft 40

Sprout Social

MARCH 16, 2023

Many of us know firsthand that poor social customer service has consequences, and the data agrees. Social media customer service metrics are data points that help you tell the story of how well your customer care efforts are satisfying your customers. Even after five years, nothing can persuade you to end your boycott of the brand.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Sprout Social

JANUARY 20, 2021

Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Where there are searches, there’s valuable data. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Dig into ratings and reviews.

B2B 113

B2B Research Sentiment Marketing 113

Firebelly

JANUARY 23, 2012

And this year we have gathered even more data from twice as many community managers. And for an even deeper dive into the data keep scrolling for the white paper. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day.

Communities 176

Communities Press Release Focus Group Survey 176

Sprout Social

FEBRUARY 8, 2023

It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. With the right tools, omnichannel strategies create a data feedback loop that helps you refine brand messaging and target consumers in a personalized and relevant way.

Strategy 83

Strategy Marketing Loyalty Collaboration 83

Keyhole.co

MARCH 16, 2023

Social listening can also help businesses identify brand advocates and influencers and engage with them to amplify their reach and reputation. Additionally, businesses can conduct surveys or focus groups to gather feedback from customers and stakeholders on the effectiveness of their social listening activities.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. .&# (Or something along those lines.)

Social CRM 145

Social CRM Twitter B2B CoTweet 145