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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program.

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? riverisland #imwearingri #modestdressing #modestfashion #fashion #fashiontok #ootd Modest outfits Outfits of the week Autumn outfits 2023 ♬ original sound – ✨??2000s&2010s

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. By correlating social data from influencer marketing campaigns with product sales data in this way, luxury brands can get a clearer view of the impact such campaigns have on in-store and online sales.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

Many people seemed to share the sentiment of my friend Jeremy Wright, who tweeted : FB has a fundamental responsibility to not disrupt their platform the week before Xmas. You don’t own the posts on them; you don’t own the design, the layout or the functionality; you don’t own the data held by them.

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Establishing and protecting your brand’s reputation online

Sprout Social

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. The key to online brand reputation management is to be proactive on social by building your brand and monitoring sentiment. If sentiment is trending up or down. Their values are clear across their social channels.