Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Social listening has always been a powerful tool for brands that know how to wield it effectively.

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How To Sentiment Template Templates 98

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” They are not real-time or data driven and they don’t parse their findings with the objective use of technology.

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Data Sample Samples Survey 222

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

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Brands How To Sentiment Metrics 108

Sprout Social

NOVEMBER 30, 2023

Plus, with so much data available, you might find it tough to know where to start or where to focus. FYI: Sprout Social’s Listening and Competitive Analysis features make tracking these data points a breeze. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

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Analysis Sentiment Marketing How To 103

Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

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Hashtag Analytics LinkedIn Content 100

SocMed Sean

AUGUST 21, 2013

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. The fact that big data is, well… BIG and it offers us…ermmm… DATA.

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Data Strategy Project Software 268

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 111

Social Media Strategies Summit

SEPTEMBER 14, 2023

For example, they tether their content to specific events — a basketball game or Monday Night Football. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. Brainstorming is so important for calendar events and holidays,” she points out.

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Content iPhone Sports Remix 130

Pam Moore

APRIL 2, 2024

AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. In the analysis stage, we’ll look at commonalities within the collected data.

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Data Survey How To Review 123

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. Meeting the right person with the right message at the right time is only getting harder. Luckily, AI is here to help.

Sentiment 120

Sentiment Press Release Analysis Team 120

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Reputation management.

Curation 88

Curation Social Media Management Tools Social Media 88

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own.

Team 148

Team Marketing ROI Training 148

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. AI can quickly process large amounts of data and provide insights that would e difficult for humans to identify on their own.

Team 147

Team Marketing ROI Training 147

Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.

Influencer 100

Influencer Brands Collaboration Authentication 100

Convince & Convert

NOVEMBER 16, 2015

The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Location data is powerful, and you can use it to enhance your marketing strategies. Targeted Ads.

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Data Conversation Case Study How To 60

Sprout Social

SEPTEMBER 23, 2021

They create a wealth of social data that can be used to inform how we respond to future natural disasters. Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social. To find your brand’s role in current events, let data lead the way.

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Project Analysis Hashtag Sentiment 109

Sprout Social

AUGUST 17, 2021

You just need social listening data. . These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Their surges are often linked to a social event, like a Reddit post or Tweet. At least, that’s what our data suggests.

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Questions Sentiment Meme Trends 116

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. The data provides a window into your followers’ lives, revealing their preferences, behaviors, and demographics. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. In each section, information icons offer users more background on how the data was complied.

Trends 151

Trends Google Data Curation 151

Sprout Social

MAY 11, 2023

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. With a tool like Sprout’s AI-powered social listening solution , the platform does the heavy lifting for you, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.

Reputation 129

Reputation Tools Brands How To 129

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MAY 3, 2023

Quantitatively, you can get real data that helps inform your strategy. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. If you can’t back up and justify the use of a particular hashtag with cold, hard data, why are you using it? Which Hashtag Metrics Should I Track?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. It shows you the unfiltered data and insights after analyzing the performance of hashtags on Instagram. This data can help you decide which hashtags to use, when, and how to optimize your hashtag strategy for better results.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Crisis communication is how you respond to an event that potentially hurts your brand’s reputation or ability to do business. Some companies, like QAD Inc.,

Skills 111

Skills Template Templates Travel 111

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. Employer brand.

Skills 126

Skills Sentiment Team Press Release 126

Sprout Social

NOVEMBER 26, 2019

Here are three common holiday scenarios we’ve all experienced and some talking points based on holiday social listening data to help you create sparkling conversations and get back to the holiday meal. For example, did you know social listening data revealed more than 41,000 mentions of Thanksgiving recipes in the past month?

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Data Social Media Management Conversation Sentiment 67

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 95

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Most notably, ongoing sentiment tracking.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

FEBRUARY 20, 2020

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring. Improve sentiment around customer service. Listening can crawl data from Youtube, Reddit, blogs and forums too! Lead generation. Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JULY 23, 2020

Rather, social silence means pushing pause on any social content that isn’t relevant to the current events or contains information that is critical to your audience at this point in time. Do you have social data or feedback from your community to justify going quiet for a few days? Knowing when to go back to posting as usual.

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Social Media Brands Sentiment How To 145