Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Take Del Preto’s social listening ritual. “My

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

NOVEMBER 26, 2019

Or equally as unnerving: when you’re asked what it is you do all day as a social media manager, and you have to dispel the myth that it’s all sunshine and Instagram Stories. And you’re going to hear a lot of assumptions about what it is people think you do in your role as social media manager.

Data 65

Data Social Media Management Conversation Sentiment 65

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. This is great for Twitter event management when you want to keep an eye on your most active and influential participants.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 20, 2020

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MAY 11, 2023

This intel gives you the audience insights you need to create a customer-centric social strategy. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health.

Reputation 127

Reputation Tools Brands How To 127

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

Skills 124

Skills Sentiment Team Press Release 124

Sprout Social

NOVEMBER 3, 2022

This use case is all about data. People turn to social media to express their opinions, and that information is invaluable for your business. Departments across your business can harness insights from social media to inform their decision-making. The possibilities for this data are endless. Insightful.

Marketing 109

Marketing Team Social Media Skills 109

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 58% of business leaders believe that more effectively leveraging social media data and constantly adjusting social media strategy to the evolving needs of customers will give companies a competitive advantage.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Proactively plan for crisis management.

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Statistics Skills Analytics Press Release 104

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 93

Sentiment Analysis Tools API 93

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 89

Tools Sentiment How To Team 89

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 135

Template Templates Social Media Tips 135

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

MAY 8, 2023

Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. What are the best times to post on TikTok?

Tourism 105

Tourism Travel Education Engagement 105

Sprout Social

MAY 26, 2020

Being even more Facebook literate might include knowing how to schedule or boost posts, attract followers, create events and/or work with influencers. Staying on top of media trends this way keeps marketers at the forefront of customer sentiment and interest. Data makes a difference. What’s on customers’ minds?

Marketing 140

Marketing Class Skills Trends 140

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

One of the most viral photos from the event is one of a cheese sandwich that was served to party-goers instead of the celebrity chef-made food that was promised. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JUNE 7, 2022

Social teams are notoriously lean , so anything you can do to make their process more streamlined will be appreciated. Request social team feedback. Your social media manager will be able to provide more insights on network-based opportunities. It’s a career event for you and every member of your team as well.

Strategy 111

Strategy How To Hashtag Team 111

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social.

Sports 105

Sports Communities Sentiment Team 105

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Take care of your social media team and their mental health. Social media managers in particular shouldered a lot of professional challenges in the last year.

Team 113

Team Marketing How To Policies 113

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Every bit of social media data is behavioral data.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Razor Social

MARCH 30, 2016

You could be running an event and you want to track real-time mentions so you can respond to and track them. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

SEPTEMBER 14, 2023

Get to know who they are, what they’re interested in and what they respond to by looking at your post data, comments section and by tapping into the conversation. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy.

Strategy 120

Strategy Brands Content UGC 120

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

MARCH 17, 2020

A common consideration for social media managers during times of uncertainty is whether to continue publishing regularly scheduled content. Then, you can use that listening data to influence optimizations or edits to your scheduled content. Collaborative inbox tools like Message Completion , Tasks and Collision Detection.

Features 97

Features Brands Library Team 97

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Your dashboard is separated into three main areas: Tweets, Audiences and Events.

Metrics 40

Metrics Twitter Comparison Report 40

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

FEBRUARY 22, 2024

What to look for in an influencer analytics tool Influencer data analytics isn’t just about a creator’s engagement rate. If you use Sprout, you can find the best influencers for your campaign with Tagger’s social intelligence engine, Signals. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 101

ROI Analytics Influencer Campaign 101

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Data 105

Data Social Media Tips Metrics 105