Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

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Analytics Radian6 Eventful Sentiment 164

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

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HootSuite URL Analytics Forums 120

Sprout Social

MARCH 9, 2023

host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. Some companies, like QAD Inc.,

Skills 109

Skills Template Templates Travel 109

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. The growth of P2P texting is unsurprising. Pro-tip : Use a local phone number!

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Strategy Marketing SMS Mobile 209

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 17, 2021

You just need social listening data. . These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Their surges are often linked to a social event, like a Reddit post or Tweet. At least, that’s what our data suggests.

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Questions Sentiment Meme Trends 115

agora pulse

JUNE 13, 2020

Make sure to select the right date period for which you’re pulling data! Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

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Analytics Tools Twitter Hashtag 204

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

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Reputation Tools Brands How To 127

Sprout Social

JULY 23, 2020

Rather, social silence means pushing pause on any social content that isn’t relevant to the current events or contains information that is critical to your audience at this point in time. Do you have social data or feedback from your community to justify going quiet for a few days? Knowing when to go back to posting as usual.

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Social Media Brands Sentiment How To 145

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. It shows you the unfiltered data and insights after analyzing the performance of hashtags on Instagram.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. Employer brand.

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Skills Sentiment Team Press Release 124

Sprout Social

OCTOBER 4, 2023

Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits. As Sarah explains, “My team creates a monthly PowerPoint that shares insights, ‘ah-has’ and provides a high-level view and volume numbers of what the community was talking about last month.

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Strategy Brands UGC Marketing 118

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

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Hashtag How To Guidelines Telecommunications 118

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. It will not count towards the Topic allotment in your Listening plan (free data!) and includes more historical data than a typical Topic. Analyze sentiment.

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Conversation Features Sentiment Tumblr 91

Sprout Social

FEBRUARY 20, 2020

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring. Improve sentiment around customer service. Listening can crawl data from Youtube, Reddit, blogs and forums too! Lead generation. Product research.

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Strategy Sentiment Social Media Management Analysis 118

Sprout Social

APRIL 19, 2022

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. How social data can fuel your conversational marketing strategy. Turn to social data to find out. It’s also crucial to gather data about customers on an individual basis. Conversational commerce.

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Conversation Strategy Social Media Marketing 97

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

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Brands Sentiment Conversation Hashtag 110

Sprout Social

SEPTEMBER 22, 2021

Then, we use that performance data to refine content and inform how we approach future campaigns. Social data strengthens NFLPA partnerships. Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

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Campaign Hashtag Analytics Metrics 117

Sprout Social

AUGUST 10, 2022

This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. View visual data and insights on any topic. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Build a private community of influencers. Stay on top of trends.

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Influencer Tools Marketing Software 110

Sprout Social

APRIL 21, 2020

To address this concern, marketers turn to social data. Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. In events like COVID-19, your audience will be an effective barometer that guides your new focus. Keep your finger on the pulse.

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How To Social Media Management Metrics Team 123

Sprout Social

FEBRUARY 13, 2019

But social—unlike most communication channels— offers an equally, if not more effective solution. Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. moments, fast.

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Authentication Analysis Sentiment Tumblr 100

Pixlee

MAY 21, 2020

Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. According to data from Bluecore , every category has seen a lift in online purchases in April 2020. The Brands Using Paid Social Have Changed. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

Likeable

MARCH 31, 2021

Social listening looks beyond the data and helps you understand the mood behind it in the context of the bigger picture. It’s helpful to think of social monitoring as data that drives reactive responses, and social monitoring as insights that drive proactive decisions. Competitive Analysis.

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Strategy Brands Influencer Analysis 106

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Amazing response to our donation.

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Strategy Metrics Hubspot Retail 142

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 120

Strategy Brands Content UGC 120

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 95

Brands Fashion Eventful Hosting 95

Keyhole.co

MAY 25, 2022

And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. But how does it help, you may ask? Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 2, 2019

We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. We launched in our home base, Chicago, where the community did not disappoint. For Luka, it’s focusing on community and the universal appeal of content.

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Sports Communities Sentiment Team 105

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. User-generated content avoids that apathy by showing audiences that there’s a real community of people who are interested in your brand. ? Learn from Your Competition.

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Content FAQ Sentiment Hashtag 118

Hootsuite

NOVEMBER 2, 2020

Especially if you don’t know how to translate raw data into meaningful information. Use these insights to inform your content and community management strategies. If you have an active Community Tab, make sure an admin is available to create posts and respond to comments at this time. Learn what turns a viewer into a subscriber.

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Metrics Analytics YouTube How To 145

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. Booktok , for example, has become a flourishing online community. But times have changed. Start your free Sprout trial. Ability to crowdsource.

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Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. 40% talk about their kids’ sporting events. Many brands stop at the data but aren’t sure what’s next.

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Research Engagement How To Sentiment 60

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

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Strategy UGC Loyalty Sentiment 59

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Keyhole will automatically backfill the data and generate the report in seconds.

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Reputation Brands Construction How To 59

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Experiment with Flickr and/or YouTube groups to build media for specific events. Example: what Jeremiah Owyang did for Hitachi Data Systems.

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Social Media Press Release Marketing Widget 232

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. How has your social data been implemented elsewhere in Microsoft?

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Microsoft Analytics Metrics Data 112