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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. This is your music experience, curated. Elias Roman, Songza @eliasroman.

Curation 131
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo!

Industry 134
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95
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Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

How important is a formal education for a career in marketing? What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. I get asked this question a lot. I am certifiable.

Blogroll 109
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The Conundrum of Content

Direct Marketing Observations

As device proliferation increases, so does demand for sites, apps, content curators and content creators. What will it take to create and curate compelling content? It will start and end with the content you create and curate every day and every night. Like rabbits and mice, demand and creation will explode exponentially.

Content 207
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Examples range from Google News and Yahoo! New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Bloggers and content marketers want traffic. Content aggregation and curation will become increasingly popular as a way to give everyone what they want.

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Why Should You Invest in SEO?

Social Media Marketing

We all wanted to see the website we worked hard for with our blood, sweat, and tears to be on the first page of Google or Yahoo or even Bing. Search Engine Optimization or SEO is a marketing strategy to improve search engine rankings. All SEO Agency know how vital it is to be visible to your target market. But that’s it.

SEO 94