Will Yahoo! Screw Up Tumblr?
Small Business Mavericks
MAY 20, 2013
USA Today reported today that Yahoo! ” People who have followed Yahoo! It’s a running joke in Internet marketing circles. Joke aside, however, is it possible that Yahoo! Tumblr is also ahead of Yahoo in chasing after customers who use smartphones to access their sites, Mayer said. This could be an opportunity for Yahoo! to capture the smartphone market. If so many Tumblr users are tuned into their smartphones, then it could be the place where Yahoo! shines in terms of future revenue and market share. Yahoo!’s
What The Twitter-Yahoo! Partnership Means To You
Small Business Mavericks
MAY 17, 2013
Now, they’re in deep with Yahoo! First and foremost, Yahoo! They enjoy only 5% of the search market. Still, that’s a big market when you think about it. Yahoo! This deal looks to be better for Yahoo! Yahoo! The announcement indicates that Yahoo! ” It’s unclear how it will benefit regular search marketers. Nevertheless, I expect that there will be ways for the run-of-the-mill search engine marketer to capitalize on this relationship – particularly if you are in one of the above-mentioned niches.
Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot
MAY 16, 2014
Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Below are highlights of changes on top social media platforms for the week ending May 16, 2014: New on Facebook Facebook Introduces Audience Insights Big news for Facebook advertisers and marketers! Introduced late last week, [.] ( Read more. ).
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! Jonas has over 10 year experience in online marketing and is very passionate for all things social media. Eventually, I became an “unofficial” evangelist of our company because I would be giving talks about e-commerce, internet marketing and social media in schools, conferences and various events. in Southeast Asia.
24 Hours on Yahoo Answers [Infographic]
APRIL 5, 2012
Over a period of 24 hours on Yahoo Answers, the following number of questions were asked and answered in each category. Business & Marketing 24 hours yahoo answers yahoo answers yahoo answers data yahoo answers info yahoo answers infographic yahoo answers stats Yahoo Click for larger image). via Neo Mammalian Studios.
Uber's Self-Driving Cars, Yahoo Hacked, Last Minute Tech Gift Ideas And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
DECEMBER 19, 2016
Poor Yahoo. Actually, poor Yahoo users. This is a senstive time for users and for Yahoo. Yahoo is on the verge of being acquired by AOL / Verizon for around $4.8 billion, but this could either put the deal on ice or reduce the value of Yahoo (by a lot). Back in Canada, Yahoo is now facing a proposed Class Action Suit on behalf of Canadians with a proposed $50 million suit (a similar one is building momentum in the US). digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog.
Yahoo to Start Encrypting Searches, All Traffic
NOVEMBER 20, 2013
Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This is all due to the recent issues with the NSA, and the fact that the organization recently got access to Yahoo user data. Marketing This will inevitably include search data and keywords, and users will be able to opt out of the encryption.
Rumor: Yahoo Sells Delicious | Small Business Mavericks
Small Business Mavericks
MARCH 12, 2011
Yahoo had originally said it was going to fold the site, but then the groans started. Nevertheless, if it’s true, it could be a big boon to Yahoo. If it’s anyone with half the clout that Yahoo! Yahoo hasn’t done anything with it since owning it and there is certainly a lot of potential there. About Us What’s a Maverick? That surely must be good news.
The Future of Digital Marketing According to the Giants
JULY 15, 2014
Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Let’s have a look.
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
by Paula Kiger Related Stories Beyond SEO: The Power of Brand Building Long-Tail Keywords: A Lesson from Winemakers Digital Marketing: Five Costly Mistakes. Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility?
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
FEBRUARY 20, 2015
Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. Tumblr is a disaster for Yahoo. digital marketing. marketing. marketing professor. yahoo. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. What is the digital world really like? Intrigued? I was. Want more? apple.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. At the end of the presentation, one of senior marketers approached me and asked about how we could best take the concepts from CTRL ALT Delete and bring them into the organization. In short: it''s not about advertising, it''s about marketing. content marketing. yahoo.
Why Customer Service is the Future of Social Marketing
Techipedia: Tamar Weinberg
OCTOBER 28, 2014
With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Has anyone realized how tired people are of marketing messages in their FB feeds? Internet Marketing Social Media
How to Contact the Yahoo! Local Customer Care Team
SEPTEMBER 19, 2013
Yahoo! If your business is having issues or problems with your listing, then there is a new way that you can contact the Yahoo! super pro tip: having issues with Yahoo! Search Engine Marketing Local , for example, is one that you should make sure that you’re listed in–and your listing should be correct. Local Customer Care team. Local?
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.
Every Piece Of Your Attention Is Being Monetized
DECEMBER 16, 2016
This doesn't include ancillary businesses and/or the entire marketing technology industry (this is just the media spending side of things). Look no further than the Yahoo news this week. Yes, your data - even after it was already monetized - is being moved to the black market and being re-sold (not by Yahoo, but it is still being monetized). affiliate marketing.
What Keeps The Chief Marketing Officer Awake At Night? - Part 2
SEPTEMBER 25, 2013
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don''t understand why something is happening in the business world. What was Yahoo thinking when they acquired Tumblr for nearly the same amount? " ) and everyone else nods in all-knowing way, when in truth the vast majority of Chief Marketing Officers have little-to-no knowledge of what exactly this all means. chief marketing officer. marketer.
Do You Need A Degree In Digital Marketing And Social Media?
DECEMBER 6, 2012
How important is a formal education for a career in marketing? I get asked this question a lot. What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. From a professional perspective, these courses and degrees are not compulsory to have in order to be successful in digital marketing. In short, while a degree or course completion may impress a HR recruiter for a digital marketing shop, it is not essential to getting the gig.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1
Defining Your Keywords
AUGUST 3, 2011
For those of you who write content for Yahoo! you’ve probably received the new “ Yahoo! For the purpose of this exercise I’ll use Arment Dietrich as an example: Online marketing. Content Marketing Online Marketing Websites defining keywords keyword research Yahoo style guideToday’s guest post is written by Molli Megasko. Social media.
What Social TV Means for Marketers
AUGUST 16, 2012
The top three places people visit while they’re watching TV are: Facebook, YouTube, and Yahoo! What Does this Mean for Marketers? Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. Social TV. And then it was time to learn about Social TV from Mike Hess at Nielsen. spend watching TV. Not on their phones.
The Arrogance Of Being Right
MARCH 5, 2013
Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. The first is a response to Yahoo! Business Career Communication Guest Posts Matt LaCasse arrogance marissa mayer telecommuting YahooCEO Marissa Mayer banning employees from working remotely. While I disagree with Ms. Soucie.
Yahoo!’s Domain Name Auction
Small Business Mavericks
NOVEMBER 14, 2013
Starting today at noon EST, Yahoo! didn’t know Yahoo! Whoever ends up with the domain names is going to need a web designer and an online marketing strategy. Small Business Internet Marketing domain names online marketing web design yahoo listed more than 100 domain names for auction at Sedo. They made the announcement on their Tumblr blog yesterday. was in the domain name business. Did you? For instance, what do you think of these names? knowreflexology.com. postajob.com. transmissions.com. webphones.com. And plenty more.
The Digital Marketing Streams Of 2013
JUNE 13, 2013
Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing. Companies are spending more money now on key digital marketing streams than ever before and it’s clear that this is only the beginning. 3 of those key components are as follows. Social Media Marketing. Mobile Marketing. Content Marketing.
Why Your Marketing Needs Real-Time Data
Buzz Marketing for Technology
OCTOBER 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. This was research that was exclusive to IAB MIXX, but you can now see below.
Forget ROI. Focus On ROR (Return On Relationship).
JANUARY 4, 2015
Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. digital marketing. marketing blog. marketing podcast. permission marketing. yahoo. audio. brand.
3 Reasons To Love Flickr Again
Small Business Mavericks
MAY 21, 2013
Yahoo! But if you aren’t using WordPress, or if you do other kinds of content marketing online using services like Squidoo and HubPages, then Flickr is still a great place to store and share photos. Social Media blogging Flickr photos videos yahoo has decided, after eight years, to spend some energy improving Flickr. This is great news. Specifically, there are three new improvements to Flickr that I think make it worth sharing photos (and videos) to again. Here they are (in a nutshell): 1 terabyte of space for storing photos and videos. So What Can Flickr Be Used For?
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
Created by a team of former NASA, Yahoo! It “brings direct marketing discipline” into social media, and enables scale. But if you’re looking to manage influencer marketing and social media outreach programs around high-ticket purchases such as cars or financial products, this is a product you or your agency need to take for a test drive.
What Agile Content Marketing Means for Your Business
Convince & Convert
FEBRUARY 8, 2016
In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. Agile Marketing Mitigates Risk. This puts marketers into a very tough spot. Techvalidate ). Pardot ).
The Marketing Problem Is Simple: There Are Too Many Ads
JULY 18, 2012
the old portal model of Yahoo , AOL , etc.) or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? it's about the marketing. marketing. yahoo. As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. Do consumers visit just one site that they're loyal too (i.e. brand.
Why Bing And Yahoo! Still Matter
Small Business Mavericks
MAY 13, 2013
Google might have the lion’s share of the search market , but Bing and Yahoo! Between them, they have close to 15% of the search market. Usually, Bing has a little more than Yahoo! Yahoo!, That’s why Bing and Yahoo! SEO for Small Business bing google search engines search marketing website traffic yahoo are still important. Of course, they fluctuate up and down and at times have a total of 20% between them. and that’s okay. Not everyone can be on top. Bing is more closely aligned with Facebook. This is very important.
What's A Yahoo?
APRIL 1, 2016
How much time do you spend thinking about Yahoo? spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. Yahoo is dead." This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand? Does Yahoo have a future? Do you really believe that Yahoo has no future? digital marketing.
Social Media: Change Is The Norm. Flexibility Is A Requirement.
JUNE 20, 2012
Social Media Uncategorized AOL Brian Cuban Business Change Facebook Flexibility FoxNews.com Marketing Nostradamus Planning Social Networking Strategy Wall Street YahooA week or so ago, my Social Media friend, attorney Brian Cuban, posted a link on his Facebook wall, leading to a Facebook story on FoxNews.com where a journalist prognosticated about the Social Networking site, saying it will disappear in less than a decade. The author shared that: “Facebook’s success will be short lived, according to one Wall Street [.].
Will The Yahoo!-Yelp Partnership Seal The Deal?
Small Business Mavericks
MARCH 13, 2014
If you own a local business in your city, a new partnership between Yahoo! and Yelp could give your business more exposure at Yahoo! Marketing Pilgrim’s Cynthia Boris compared the Yahoo! listing for a restaurant with Google’s and favored Yahoo!’s. There are a couple of things that Google does better, but overall, Yahoo!’s For starters, the Yahoo! While Yelp reviews and a Yelp listing for your business might increase your exposure on Yahoo!, Yahoo! Are you as excited about this partnership as Yahoo!
Gin and Topics: Customers As Muppets and PR Are Not Liars
MARCH 16, 2012
Yahoo Asks Federal Court to Shut Down Facebook. Email Still Marketing Workhorse. Social Media Top 5 Apple Email Marketing facebook gin and topics goldman sachs PR industry perception siri yahooWell, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Yes, his second day. He thinks I’d do the former.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. great way to identify market opportunities and plan for successful paid content marketing campaigns. 5. Content Marketing SEO
Our Narrowing World View Is Not Facebook's Fault
MAY 22, 2016
like AOL and Yahoo. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. yahoo. . Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. Interesting. In a world where people are shunning traditional news outlets (newspapers, magazines, radio, etc.) Is that their business model? How so? We are.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing.