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Behind the Curtain of a Sports Social Media Giant

Convince & Convert

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. New this season, the @Cafe is the Giants’ unique physical space dedicated to social media within AT&T Park.

Sports 122
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258
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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. NBC saw steady growth in viewership over the first three days of the game with a good portion of views coming from the network’s streaming service, Peacock. Your favorite Olympic sports are here. — Front Office Sports (@FOS) July 8, 2021.

Brands 133
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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

How to Create the Perfect Social Media Marketing Mix. Q1) How do you find the perfect social media mix that captures audience attention? A3) Broadcasting your message is mega-phone marketing. It’s like walking into a networking event and shouting at the room. Social media is a contact sport.

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19 Twitter Best Practices That Show the Real You

Ari Herzog

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Relate to sports. Scott Gulbransen manages social media for HR Block. manages digital marketing for Remy Cointreau. How do I know you?

Twitter 185
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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113
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The Social Newsroom: Pieces of the Puzzle

Mindjumpers

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. More and more, news travels to people through social platforms and their online networks. The Social Newsroom – How To Make It Happen.

Trends 178