Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. This act of finding good content and sharing it is known as content curation. This creation-vs-curation paradox inspired me to look for some answers in the data. Which Works Best, Curation or Creation?

Curation 166

Curation Research Sample Samples 166

Social Media Strategies Summit

NOVEMBER 12, 2020

Here are some effective strategies to use social media for small business marketing to stand out in the local market. It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. Choose the Right Platforms. However, that advice has evolved over the years.

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Small Business Social Media Strategy Flipboard 231

Buffer Social

SEPTEMBER 12, 2017

Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? From design to education, marketing to remote work, and beyond.

Curation 111

Curation Content Hubspot Startup 111

Convince & Convert

DECEMBER 12, 2013

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Marketers are operating in an era of unprecedented change and disruption. So, what can companies and brands learn from the Target Awesome Shop? Own Your Innovation.

Curation 131

Curation iPad Startup Data 131

Hootsuite

JANUARY 4, 2021

In fact, if you want to stay on top of Instagram marketing tips and updates, Hootsuite already has a guide for that. Let these examples inspire you. Each tip features a different brand post, providing a concrete example for inspiration. Explore more marketing roundups on Instagram’s business account. Create a gift guide.

Instagram 145

Instagram Geotagging HootSuite Tourism 145

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. Why LinkedIn influencers? Here’s why.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

agora pulse

NOVEMBER 26, 2020

These deals will score you tools, training, and services to take your marketing skills to the next level. The Social Media Manager School – Free Access has a library of continually growing FREE social media and marketing lessons to polish and expand your social media skills and business. 50 inspiring ad examples.

Discount 135

Discount Marketing Price Social Media Management 135

Hootsuite

JULY 26, 2023

This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of the posts you’ve liked (ever), video call your coworker, start a flame war via quiz sticker, and more.

Features 84

Features Instagram Marketing Remix 84

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

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UGC Content Bazaarvoice Hashtag 222

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Collaboration How To Education Team 224

Hootsuite

JANUARY 23, 2024

LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 Free 30-Day Trial What’s the purpose of LinkedIn marketing tools? And LinkedIn is the top platform for B2B marketers worldwide.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Your Escape From 9 to 5

APRIL 15, 2022

Similarly, bloggers and content marketers need tools that will produce the best results. Here is a curated list of 24 content marketers tools from content discovery, creation to delivery. For example, WordPress keeps a new copy of each and every one of your drafts. They are examples of this app.

Tools 98

Tools Content Alltop Marketing 98

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 212

Engagement Content Survey Publishing 212

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. For example, they tether their content to specific events — a basketball game or Monday Night Football. That’s a massive chunk of their workload.

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Content iPhone Sports Remix 130

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. A few examples: Jan. Call me cynical.

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Feed Feedly News Facebook 166

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Buffer Social

FEBRUARY 13, 2018

We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. With Facebook being a part and parcel of university students’ lives, there are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni.

Facebook 103

Facebook Marketing Groups Groups 103

Waxing UnLyrical

AUGUST 30, 2018

As a content marketer, you know how to keep the content train running. Seventy-four percent of marketers believe email is the most effective distribution channel for their content. Why is email so effective for content marketers? Here’s why so many content marketers consistently rely on it to attract and retain readers: 1.

Content 105

Content Marketing Newsletter Compete 105

Sprout Social

FEBRUARY 6, 2023

For example, the link in bio feature can direct your audience to more content on your website. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Features 101

Features Social Media Curation Geotagging 101

Buffer Social

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. Simply curating insights from top-ranking pages may not be enough to have your content recognized by the algorithm.

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Research Google Newsletter Curation 77

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Use humor thoughtfully.

Engagement 156

Engagement Social Media How To Hubspot 156

Hootsuite

AUGUST 17, 2022

” Sure, you can keep your bookmarks to yourself, but it’s just as easy to curate bookmarks for the public — or specific groups. In fact, social bookmarking websites almost function like enclosed, highly curated search engines. Use the tool correctly, and you’ll be able to expand your community with ease.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Engagement 106

Engagement Tips Loyalty Metrics 106

Waxing UnLyrical

AUGUST 28, 2018

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. Set the stage.

Press Release 262

Press Release Case Study Curation Consultant 262

Hootsuite

SEPTEMBER 2, 2021

we grouped a wide variety of platforms into nine general categories that focus on specific use cases and what businesses can accomplish by using them. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Examples: Clubhouse, Twitter Spaces, Spotify. Twitter Statistics.

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Types Social Media Statistics HootSuite 145

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” And more importantly, what each group WANTS from each channel varies as well. Social Media Channel Strategy Example (and Downloadable Template). Social Media Show Example: David Weekley Homes. Here’s how it looks in chart form.

Social Media 155

Social Media Strategy Content Template 155

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. With Facebook you are relying on the service to curate videos for you.

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Video Marketing Vimeo YouTube 133

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Facebook Groups. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

JANUARY 2, 2023

For example, engaged employees will leave positive feedback on platforms like Glassdoor that tell the public about what it’s like to work for your brand. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. Share three pieces of company-brand content.

Engagement 62

Engagement Social Media How To Curation 62

agora pulse

MAY 20, 2020

It supports streaming to Facebook pages and also to your group or personal profile. For example, you can crosspost and go live on more than one Page that you manage at the same time, or create polls to post to your audience on the live video itself. The focus of this tool is on sales and marketing videos. Curated Content.

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Social Media Management Social Media Tools Curation 197