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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Because the article is refreshed, it gets new notice from the search engines every three months as well, stays high in the rankings, and draws in new readers. If you can’t commit to updating your post regularly, you can turn it into living content by adding value through a curation tool that lets you embed content.

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Fetching Friday – 21 Marketing Links

Kikolani

Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. Search Engines / SEO.

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Video Wars: TikTok vs. YouTube for Marketing

Likeable

TikTok itself defines its algorithm as “a stream of videos curated to your interests, making it easy to find content and creators you love […] powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.” You never know what the “For You” page will have in store for you.

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How To Lift the Quality of Your Blog Posts with Embeddable Content

ProBlogger

There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! What could you create or curate that you could add to your post that would add value?

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This Week in Social Media – 8/14/2013

Social Media Marketing

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

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We Need a Better Definition of "Native Advertising"

Twist Image

Not to sound alarmist, but if there is not a consistent definition (that includes both the technical format along with the content that is embedded within in), the confusion will cause challenges in the growth of online advertising. search engine marketing. " We do need a unified definition here. " Tags: advertising.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

You can view this in the spirit of Robert Scoble’s To create or curate? , Hmmm) The New York Times app shown at the release looks great, with embedded video. or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. The good news is that the iPad isn’t locked to HTML (Yeah!),

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