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Triller: What Your Brand Needs to Know

Ignite Social Media

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. The app also allows influencers to post across multiple platforms, which the company says will make the CPM lower than any other influencer purchase to date.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While it wasn’t the goal, I should note that only the Quality Visitor ad set drove newsletter registrations (it resulted in 5). CPM is at least 2X higher across the board. Also, a side note on incidental newsletter registrations. Of course, optimizing for that Quality Visitor event drove far more of those actions.

Eventful 195
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. Click-through rate (CTR): How often a Facebook user clicked on your ad. View standard metrics.

Report 152
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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Reach Impressions & CPM Frequency Ad Recall Brand Lift Video Views Video view rate. Middle-Funnel: Consideration.

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Tips & Best Practices for Reddit Ads

Ignite Social Media

In 2019, Reddit shifted from a CPM to a CPC buying model. Since CPC buying is newer to the platform, advertisers may see Traffic campaigns with lower CPMs than Brand Awareness/Reach campaigns, so if your goal is awareness and your budget will allow, test both ad objectives to see which brings in the lowest CPM.

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. If you’re interested in learning more about what’s happening in the social space, subscribe to our Social You Should Know newsletter. Sign up today using the form below!

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Alternatively, keep yourself informed on the latest trends and news in the social media marketing space by subscribing to our newsletter, Social You Should Know, below. Impressions: The number of times your ads were on screen.

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