article thumbnail

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. This is a guest post from James Bentham.

SMS 187
article thumbnail

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Why SMS is an Ugly Duckling.

SMS 87
article thumbnail

Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. Be strategic.

SMS 97
article thumbnail

9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. But where do you start with building a chatbot? Here are a few to consider.

Hubspot 101
article thumbnail

How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 110
article thumbnail

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

Mobile 315