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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? For organizations, independent contractors offer a cost-effective way to access specialized skills.

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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

We asked a couple of leaders about their plans after the price hike, and here are some anticipated responses: 1. The recent API price hike has indeed caused some concern among users of Twitter analytics tools. We got in touch with the support teams of the tools we use to inquire about any potential changes to their services or pricing.

API 52
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Difficult Decisions in Difficult Times

Jon Loomer

The first thing we should do as marketers right now is pause. Step back, and take a close look at all of your marketing efforts. Should You Change Your Pricing? There are so many factors to consider when changing your pricing. Many businesses are being forced to cut costs. That price would go up later.

CPM 197
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Business Killer: Paying A Big Price For Inadequate Customer Support

The Realtime Report

Business Killer: Paying A Big Price For Inadequate Customer Support. Impeccable customer service can outweigh poor marketing, but exceptional marketing will struggle to replace poor customer service. In fact, a recent study demonstrated that poor customer service is costing businesses $62 billion per year.

Price 70
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Meta Needs Frequency Capping for More Optimization Options

Jon Loomer

One of the issues advertisers struggle with most is controlling the frequency of ads shown. Truthfully, it’s not a great option for many because it has such a high minimum threshold for budget that it will price most advertisers out. At some point, you’re just wasting money showing the same ads to the same people.

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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication. In 2012 he founded a creative design agency.

Trends 166
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10 Essential Software Integrations To Improve Your Video Marketing Strategy In 2021

BeingOptimist

So, if you are looking to improve your video marketing strategy, we have crafted ten software integrations you should use in 2021. What is Video Marketing? Video marketing is the promotion of a product or service using videos to increase engagement and show your target audience real-life use of your product or service.