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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). While Reddit’s CPC-focused campaigns resolve some of these concerns (which were largely an issue with CPM billing, and which we’ll discuss in another minute), this warning is still there.

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Difficult Decisions in Difficult Times

Jon Loomer

Many businesses are being forced to cut costs. That should result in a lower cost to reach people (CPM). It may even result in a lower cost per click (CPC). It’s possible that costs need to be cut and your ads simply aren’t helping you right now. How are you addressing these issues?

CPM 194
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. This free tool is designed to deliver the information you need to assess ad campaign costs and check high-impact metrics in seconds. How to use AdsReport.

Report 152
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

They aren’t distracted by secondary metrics like CPC, CTR, and CPM. They uncover issues with low quality when when costs and volume are good. Interpretation of Results. An experienced advertiser knows what to look for in results. They know how to find that information and make sense of it.

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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. Encourage them to share solutions to issues that they have identified.

ROI 269
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Lower Costs. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). Programmatic ads are typically a fraction of the cost of a direct buy. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. Guaranteed Impressions.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

What’s the most pressing issue? Cost Per Result. Cost Per Website Purchase. Cost per Link Click. Is my CPC going up/down? Am I successfully bringing in more traffic at a reasonable cost and is that traffic producing revenue? I’m keeping an eye on all these issues: Reach. Cost Per Result.