Harp Interactive

MARCH 16, 2011

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. You will then be able to tap into conversations online. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. Who is a brand advocate? Their contacts, family and friends trust this content.

Brands 129

Brands ROI Authentication UGC 129

Pixlee

APRIL 9, 2021

Post-purchase communication helps continue the conversation between your brand and your customer, encourages them to maintain affinity with your brand, and buy products that ultimately boost your sales. . Use User-Generated Content (UGC) — Everywhere! What is Post-Purchase Communication? Connect With Users On Social Media.

UGC 52

UGC Loyalty How To Sports 52

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. How to run successful Instagram giveaways?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

NOVEMBER 15, 2018

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

UGC 63

UGC Hotels Nielsen Authentication 63

Later

JULY 15, 2020

Your audience wants to feel like they’re having a two-way conversation with you, rather than being solely spoken to. You can use the quiz sticker to gain valuable feedback about your audience by using it as a mini-survey. 3: Quiz Sticker. Pineapple and red onions, anyone?

Instagram 78

Instagram UGC Travel Transportation 78

Oktopost

AUGUST 10, 2023

So how can we get to know our audience without bothering them with surveys, phone calls, or emails? Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information.

Social Media 62

Social Media B2B Sentiment How To 62

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. . Source: [link]. What’s more?

Review 123

Review Apparel Reputation Survey 123

Pixlee

DECEMBER 13, 2021

Incorporate Community Through User-Generated Content (UGC) . UGC is flexible, community-driven content that can be shared across your most impactful marketing channels (like social, emails, and on-site product pages). Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls.

Strategy 52

Strategy UGC Brands Apparel 52

Keyhole.co

AUGUST 16, 2023

Conduct surveys, analyze feedback, and monitor how they interact with your business to identify their interests and pain points. Incorporate user-generated content to promote your products without sounding too “salesy” You can also incorporate user-generated content (UGC) to showcase your products in a genuine and relatable manner.

Campaign 52

Campaign Social Media Marketing Metrics 52

Pixlee

FEBRUARY 23, 2018

Expect to see user-generated content (UGC) become even more common in 2018. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. Additionally, 86% of millennials consider UGC to be a key indicator in the quality of a brand. Higher conversion rates.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

APRIL 23, 2020

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Here are some of the benefits of using UGC and EGC to engage employees: Attracting Top Talent . According to a survey from Deloitte, 82% of respondents believe that culture is a potential competitive advantage.

UGC 53

UGC Content Authentication Survey 53

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

AUGUST 25, 2020

According to a 2019 consumer survey, 64% of respondents took an action after seeing an ad they considered to be diverse or inclusive. The popularity of user-generated content (UGC) and influencer marketing gives brands access to a wide range of content creators more easily than ever before. So, how do you make your brand more diverse?

Brands 52

Brands UGC How To Authentication 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. According to our survey, both marketers (72%) and consumers (60%) expect brands to continue combining real-life and digital experiences in 2023 (i.e.,

Brands 118

Brands Avatar How To Privacy 118

agora pulse

DECEMBER 13, 2018

FUN FACT: Only 19% out of 5,000 people surveyed had a negative perception of chatbots. With 83% of customers saying that they need help at the point of purchase , a chatbot could improve your checkout conversion rate. User-generated content (UGC) is content created by unpaid fans which businesses can use to promote themselves.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

AUGUST 2, 2019

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. User-Friendly Landing Page with Conversion as the Goal. This is where optimizing your ecommerce stack for the modern consumer can be a sound investment.

UGC 51

UGC Loyalty Authentication SEO 51

Pixlee

AUGUST 16, 2021

Brands like Morphe upload UGC makeup tutorials with shoppable video: Shoppable videos allow people to get details and purchase items directly from the video they’re watching by just tapping on the product being presented. Pixlee can be used to help your brand employ the best practices and fully benefit from using UGC on TikTok. .

Trends 52

Trends UGC Authentication Instagram 52

Pixlee

JANUARY 11, 2019

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. But equally popular are polls and surveys.

UGC 41

UGC Brands Content Loyalty 41

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. How about Converse? Define your audience. You’re not alone—nearly half of U.S. Maybe, nostalgia?

Products 136

Products Social Media FAQ Sentiment 136

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. And from there, she stated, there was this need to change the conversation.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

AUGUST 12, 2020

When asked their opinion during our recent Index survey, 9% of our consumer respondents wrote in Nike as the best brand to follow on social. In 2018, Nike teamed up with conversational AI platform, Snaps, to create a Facebook Messenger Bot for its Air Jordan brand. Take a page from Nike’s book and make use of UGC and on-screen text.

How To 134

How To Apparel Influencer YouTube 134

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. Source: [link] What’s more?

Review 52

Review Apparel Survey Reputation 52

Keyhole.co

NOVEMBER 10, 2023

Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Comparing your KPIs such as conversion rate, revenue, and profit margin with your competitors can show you performance gaps. Helps you hop on relevant conversations using social listening.

Metrics 59

Metrics Analysis Comparison Price 59

Pixlee

MARCH 30, 2017

Surveys show 48 percent of Instagram users use the network to help pick their next vacation destination, and 35 percent use Instagram to discover new places. Authentic user-generated content (UGC) helps other users imagine themselves in the same location, snapping and posting similar photos. Millennials Love It .

Tourism 40

Tourism Instagram Travel Marketing 40

Sprout Social

MARCH 27, 2019

Quora is one of the best-respected UGC platforms around. Why spend money on expensive consumer surveys when you’ll find out what your customers are asking for on Quora? Conversions. When it comes to paid ads, the best option is often conversion targeting. Search visibility: Quora questions are searchable through Google.

How To 102

How To Marketing Notification Case Study 102

Sprout Social

NOVEMBER 14, 2023

Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. It’s a valid fear.

Authentication 122

Authentication Tips Marketing UGC 122

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. Image via Buffer.

ROI 246

ROI Social Media UGC Discount 246

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys. Promote UGC to showcase your fandom. Monitor the results over time to assess any ups and downs. Contribute there with insightful guest posts.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

SEPTEMBER 26, 2019

ARTLENSGallery is an experiential space that uses innovative technology to put the visitor into conversation with masterpieces of #art. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). View this post on Instagram. A thousand times, yes.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

ARTLENSGallery is an experiential space that uses innovative technology to put the visitor into conversation with masterpieces of #art. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). View this post on Instagram. A thousand times, yes.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Social Media Strategies Summit

SEPTEMBER 26, 2023

More importantly, when you combine emotional marketing practices with a high level of brand recall, brand recognition, and perceived product quality , the chances of conversion go up. So, if your goals include boosting conversion rates, do your best to create social media content that triggers emotions. The voice is conversational.

Social Media 130

Social Media Brands Content UGC 130

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Groups: Adds Facebook Groups-like functionality to Beauty Insider, making it easier for users to find relevant content and conversations across 30 categories. 66% will write a positive online review after a positive experience.

Examples 227

Examples Communities Brands Forums 227