Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

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Social Media Video YouTube Instagram 150

Sherrilynne Starkie

MARCH 28, 2013

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. Gartner: Fake social media reviews. crowd rank.

Social Media 302

Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Businesses can also star and filter conversations to come back to messages for follow up.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Most people think of media as being in two blocks: social media and mainstream media. Owned Media is self-published content.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) nBA Pulse Dashboard.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4. It puts the focus back on messaging and connecting.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

MARCH 2, 2013

One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. on the Facebook Talk Meter, with most of the conversation emanating from the US.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. The 50+ demographic is the fastest growing in social media use.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

APRIL 6, 2013

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. In modern times, this means social media. Most of the online conversation is being fuelled by Fox News’ vitriolic reaction. Gun control is a polarizing issue. Sysomos gives the sentiment a 68% favourable score.

Video 329

Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Related articles.

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Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. It’s very important to be seen to be transparent and to be ‘keeping it real’ in social media. Such is life.

Facebook 276

Facebook Newsletter Social Networking Social Media 276

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. With the integration of Direct into page messaging, admins can manage conversations in one place, rather than switching between two different apps.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

JULY 19, 2013

This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. Featured Headline Social Media Twitter analytics Best practice Social network' Which profiles are included most often with @replies and which hashtags are used a lot? Related articles.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 8, 2015

Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Featured Headline Social Media Twitter' Where does content fit into the online discussions and communities that are key to success? Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

APRIL 6, 2018

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts. followers . Listly by Sherrilynne Starkie.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. VISIT MY FACEBOOK PAGE.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

SEPTEMBER 20, 2019

Between September 16 & 17, Facebook Pixel stopped logging events for some advertisers , causing reporting errors that, according to Facebook, may have impacted data connected to conversions, Custom Audiences and Dynamic Ads volume. Downturns in performance earlier this week may be a result of the outage.

Facebook 42

Facebook Eventful Advertising Report 42

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. You don’t care about them.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. What really matters in this context? Related articles.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. Featured Headline Social Media Twitter'

Twitter 279

Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. I really didn’t get it. But that all changed as Twitter’s user base grew.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. A good social media consultant understands the basics of search engine marketing. Keyword strategies.

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Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 10, 2020

Surfaces conversation by tying together the prominent placement and expansive coverage atop Twitter’s Explore tab. Creative displays on mobile and desktop, with the ad running edge-to-edge on mobile. appearing at the top of the Explore tab for the first two visits per person, per day. Will you use Twitter’s Promoted Trend Spotlight ads?

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Trends Curation Mobile Hashtag 44

Sherrilynne Starkie

AUGUST 26, 2013

Both sides will learn from such conversation making future relationships better and stronger for all parties. More PR Agencies Move Into Media Buying. Featured Headline Social Media agency Marketing PR public relations relationships' Don’t delay payment. All valid invoices should be settled quickly and in full.

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How To Project Meeting Feed 342