Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. This is a massive issue for many brands. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B 306

B2B Influencer Platform SMS 306

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Direct Marketing Observations

OCTOBER 4, 2017

The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Understatements be damned, one could say that social media has evolved and still, others could say it has regressed. So what is a marketer to do? Where does social media fit in the marketing mix?

B2B 100

B2B Conversation Social Media Strategy 100

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? I wanted to create new social networking channels on some of the leading platforms and watch them grow. — Kneale Mann (@knealemann) March 1, 2011.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

The Realtime Report

NOVEMBER 10, 2016

Instant Sales Plus Higher Conversion With These Ecommerce Tips. The ecommerce platforms and the vast internet marketing instruments available allow you to quickly set up and promote your online store. Let’s take a closer look at them: Simplify Your Checkout Process. The same can be said for the actual checkout process.

Conversation 104

Conversation Tips Content management systems Banking 104

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Are you getting the most out of your Facebook Ads? Table of Contents.

Conversation 127

Conversation Tips Facebook Advertising 127

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about.

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Process Analysis Compete Data 205

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media. Positive comments.

Strategy 130

Strategy FAQ Guidelines Policies 130

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. It’s used in natural language processing (NLP) to identify and extract important information or “entities” in text.

Brands 85

Brands Sentiment Analysis Marketing 85

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Episode Summary.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

SEPTEMBER 21, 2016

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales.

ROI 60

ROI Conversation Training Template 60

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales.

Social Media 62

Social Media Tools B2B Team 62

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 79

Template Templates Social Media RFP 79

Visually SM

JANUARY 29, 2015

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” Social-network distribution.

Content 124

Content Findability Marketing Social Networking 124

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 136

B2B Brands Marketing How To 136

The Marketing Blog

DECEMBER 24, 2009

Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Market Predictions Vary so Greatly? 00 am Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Talkwalker’s social listening capabilities provide extensive industry coverage.

Curation 75

Curation Social Media Management Tools Social Media 75

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Most people who write on social media.

Social Media 257

Social Media Radian6 HootSuite Team 257

Oktopost

JANUARY 10, 2022

Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Unleash Your Inner Artist.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Direct Marketing Observations

JANUARY 25, 2012

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. A phone conversation? I’ve actually done business with people that I’ve never met face to face, but talk to everyday through my various networks. Here’s my point.

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

NOVEMBER 2, 2021

Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. Social Media Networking With a Purpose.

Industry 235

Industry Social Media Tips Platform 235

Ignite Social Media

OCTOBER 9, 2023

Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process. If you’d rather read along, we’ve also summarized their process in the article below. Snapchat targets by DMA (designated market area).

Campaign 101

Campaign Social Media How To Overview 101

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Examples 136

Examples B2B ROI Analytics 136