Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

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Conversation Loyalty Policies Examples 88

Buzz Marketing for Technology

NOVEMBER 7, 2012

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Furthermore, that trait-selection process isn’t a one-off. Learn from those who are bigger, faster and stronger.

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Conversation Retail Hubspot Buy 260

Bill Hartzer

DECEMBER 7, 2023

Global social media giant Meta, renowned hospitality brand Miramar Group, and leading sports retailer Swire Resources Limited have joined forces with Omnichat, an all-in-one omnichannel messaging platform, to unveil the future of conversational commerce.

Groups 95

Groups Groups Resources Engagement 95

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Twist Image

APRIL 8, 2014

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. How does your brand build that type of loyalty?

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Loyalty Curation Education Conference 97

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. What is customer advocacy?

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Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

APRIL 11, 2024

Luckily, there’s an effective hack for removing this conversion obstacle. For starters, if your e-commerce business sells physical products that embody a particular aesthetic, vibe, or aspirational lifestyle, Pinterest represents a marvelous opportunity to maximize reach and inspire conversions. Source: instagram.com 7.

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Social Media Tips Marketing UGC 225

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

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Reputation System Brands Knowledge Base 106

Firebelly

NOVEMBER 17, 2011

It engages users with a behind-the-scenes look into the process behind a company or person. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” It’s easy and has major return for brand loyalty. And don’t get me started on how addicting it is! Whole Foods.

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Conversation Brands Fashion Loyalty 229

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

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Sentiment Marketing Analysis Loyalty 132

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Manually tracking individual mentions is a time-consuming process. Some key conversations may even slip through the cracks.

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Sentiment How To Analysis Trends 142

Webbiquity SMM

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

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Social Media Tips Marketing HootSuite 267

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What is Messaging for Pages Introduced by LinkedIn in March 2024, Messaging for LinkedIn Pages allows LinkedIn members to start conversations with companies via direct message. What’s in it for you?

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B2B LinkedIn Authentication Loyalty 62

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

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Analytics Sentiment Analysis Patterns 114

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. Social listening and monitoring. Trend-tracking.

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Curation Social Media Management Tools Social Media 64

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. It means more efficient use of resources and a higher probability of conversions.

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Influencer Marketing Collaboration ROI 107

Hootsuite

SEPTEMBER 30, 2022

Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. Hybrid chatbots that offer AI and rules-based conversations. Walk them through the sales process.

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FAQ Retail Overview Loyalty 120

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

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B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

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Patterns Sentiment Analysis Proposal 121

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

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ROI Influencer Marketing Survey 107

Oktopost

FEBRUARY 26, 2024

B2B purchasing decisions are intricate processes that involve multiple stakeholders, whereas B2C purchasing decisions are often driven by emotion and can come on a whim. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion.

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B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

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Brands How To Sentiment Metrics 110

Social Media Strategies Summit

SEPTEMBER 26, 2023

It requires a strategic approach to the creation process — preferably one that prioritizes your audience’s wants and needs. More importantly, when you combine emotional marketing practices with a high level of brand recall, brand recognition, and perceived product quality , the chances of conversion go up. Source: tiktok.com 7.

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Social Media Brands Content UGC 130

Social Media Strategies Summit

AUGUST 26, 2022

If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course). MailerLite , on the other hand, employs a much more conversational and playful tone in its content.

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Loyalty Software Publishing SEO 204

Social Media Strategies Summit

NOVEMBER 12, 2020

You can also use a list of day-specific hashtags to guide the planning process. This strategy improves engagement triggers and also builds trust and loyalty by giving the platform to your followers. In other words, you’re facilitating a conversation rather than speaking at people. Source: @ grrrl_clothing Instagram Feed.

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Small Business Social Media Strategy Flipboard 231

Sprout Social

MAY 16, 2023

In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. But on social, audiences can control the conversation around a brand just as much—if not more—than the brand itself. These are more than just process refinements. Attention-grabbing content is no longer enough.

Social Media 110

Social Media Loyalty Reputation Data 110

Hootsuite

OCTOBER 18, 2022

Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. FAQ chatbots use machine learning, automated responses, and natural language processing to answer questions coming in from your customers. Joy – Rewards, Loyalty Program.

FAQ 97

FAQ Price Loyalty Review 97

Buffer Social

JUNE 29, 2023

He shares, "I tweet with the intention of reaching readers and sparking interesting conversations." Stepping outside one's usual bubble and conversing with individuals who see the world differently can offer a fresh viewpoint. AI tools can lower the 'activation energy' required to kick off the creative process.

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Collaboration Content How To Loyalty 93

Sprout Social

NOVEMBER 8, 2023

It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. By capturing the emotional undertones in customer feedback and conversations, businesses can gauge satisfaction levels with greater accuracy. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews. Here’s how.

Sentiment 111

Sentiment How To Analysis Review 111

Socialized

JANUARY 23, 2021

This smooth service will add to the loyalty of your client and conversions. Facebook Messenger will help you build additional custom touchpoints and push improved conversions whether you are offering a service or to have a more extended sales period. Best Ways to Use Messenger in the Business Process. Final Words.

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Facebook How To Issues Loyalty 130

The Realtime Report

SEPTEMBER 13, 2022

This novel online retail approach is already showing unprecedented results, with some early metrics including upwards of a 50% conversion rate, +60% average basket value and a staggering 97% boost in customer loyalty; stronger relationships that directly correlate to increased customer lifetime value.

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Retail Video Microsoft Loyalty 91

Hootsuite

MAY 20, 2021

Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Get personal, even at scale. Set teams up for success.

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Social Media Strategy HootSuite FAQ 145

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Here’s a quick breakdown of both strategies.

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Discount Marketing How To B2B 127

Hootsuite

FEBRUARY 9, 2023

The AI system is programmed to respond to customer queries and requests, and it can simulate a human conversation by using natural language processing. Customer loyalty : Would you rather shop in a place that spoke your language or a place where you weren’t understood? Often, it uses natural language processing to achieve this.

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FAQ Team Cost Loyalty 98

Social Media Strategies Summit

JULY 28, 2021

Conversions: You create conversion opportunities by taking users to your website. That kind of offer builds the confidence of new users and may even encourage them to share the offer with their friends, generating more leads in the process. That’s a simple yet effective way of generating leads from social media.

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Social Media Discount Influencer B2B 264

Sprout Social

AUGUST 28, 2023

Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Its AI and automation power the processing of 50,000+ messages a second in Listening and 600M+ messages per day. Jasper Jasper helps you speed up the writing process using generative AI.

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Team Tools Marketing Hubspot 88