Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

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Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What is Messaging for Pages Introduced by LinkedIn in March 2024, Messaging for LinkedIn Pages allows LinkedIn members to start conversations with companies via direct message. What’s in it for you?

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Webbiquity SMM

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

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Sprout Social

SEPTEMBER 22, 2021

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

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Conversation Loyalty Policies Examples 87

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Here’s a quick breakdown of both strategies.

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Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Manually tracking individual mentions is a time-consuming process. Some key conversations may even slip through the cracks.

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Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Press Release Apple Loyalty 89

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. Getbee readily solves this problem. markets.

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Retail Video Microsoft Loyalty 91

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

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Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

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Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

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Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. Overall, ABM is a powerful strategy to gain more MQLs because it aligns with what B2B buyers desire most: value, ROI, and personalization. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Note: This tactic may call for some adjustments to Web development processes. Find a committed, obsessed, dedicated executive to drive the process and act as a focus for future customer experience innovations.

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Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. To get it right from the beginning, the whole process might broadly look like the following: Instituting an employee advocacy program with incentives and instructions on social best practices.

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Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

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Sprout Social

NOVEMBER 2, 2023

Maybe some processes are repetitive, or some solutions cause more friction. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision. These offer qualitative insights into the buying process. Set your goals What do you want to get out of this process?

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Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

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Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. Pain points and challenges.

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Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. We're talking to you too, B2B brands. Learn more: [link] pic.twitter.com/TSolp5Lvnr.

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Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

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Likeable

JANUARY 7, 2019

With 63 percent of consumers believing that their actions on social (like commenting and sharing) can impact a brand’s decisions, it’s clear that those who demonstrate a willingness to listen and adapt are best positioned to win customer loyalty.

Social Media 91

Social Media Brands Authentication Loyalty 91

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? As a beginner, maybe your leads will be few, and conversion percentages will be singular digits. Here are the top LinkedIn automation tools that make your lead-generation process easy that do follow the cyber security norms: 1.

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Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? As a beginner, maybe your leads will be few, and conversion percentages will be singular digits. Here are the top LinkedIn automation tools that make your lead-generation process easy that do follow the cyber security norms: 1.

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LinkedIn CPM CPC Hashtag 52

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. On social, you can participate in conversations, encourage engagement, and even interact with your audience in real time. Create community and brand loyalty. Social marketers do a lot more than scroll through TikTok all day.

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Social Media HootSuite Marketing Social Networking 76

Oktopost

MARCH 27, 2024

If you’ve ever played the game ‘telephone’ as a child, you know that it’s not just about the conversation taking place but picking up on the right insights. There are millions, perhaps even billions, of conversations taking place on social media each day. Unfortunately, the same is not true in B2B.

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Sprout Social

NOVEMBER 21, 2019

It’s the process of gathering information surrounding your business opportunities. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Interested in conversations your target audience is having? It’s timely.

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Research How To Marketing Price 97

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. This is the process of turning potential customers into paying customers. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation.

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Social Media How To HootSuite Discount 145

Hootsuite

SEPTEMBER 14, 2020

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s worth considering if you’re in the process of pitching yourself to potential brand partners. Conversions. For many brands in ecommerce and B2B, this number is the ultimate goal.

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Metrics Analytics Instagram Tools 145

Rebekah Radice

JULY 15, 2019

Educational videos are especially helpful during the awareness stage of the customer journey, but they can also start the momentum that will ultimately lead to conversions. In fact, educational or explainer videos can increase conversion by up to 20% or more. Webinars can be a powerful tool at any stage of the customer journey.

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Types Video Content Case Study 119

Keyhole.co

MAY 9, 2023

Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. The entry process is hassle-free and hence can motivate more users to participate. On the other hand, it subtly fosters brand engagement and loyalty. Share the post: This can multiply your brand awareness and engagement.

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Instagram UGC Hashtag Guidelines 52

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

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Loyalty Social Media Engagement Training 60

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

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B2B Marketing Newsletter Patterns 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

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B2B Survey ROI Metrics 144

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions. What is B2B copywriting? B2B Copywriting vs B2C Copywriting. Source: [link].

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B2B Strategy Statistics Research 139

Convince & Convert

JUNE 17, 2013

Knowing their thought process will allow you to write the kind of copy that feels like mind-reading. There are certain key elements that you must identify during this process: What websites will this customer frequently visit? What is the best way to engage with this customer??. What blogs do they read?

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