article thumbnail

Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m talking about Meta’s own conversion event data not matching up. Custom conversion mapped to that standard or custom event 3. But it’s not what most people think.

Eventful 146
article thumbnail

The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

Groups 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 111
article thumbnail

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

Groups 172
article thumbnail

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Maybe it is an ongoing process and an infinite loop. Brand communities could be anything from a Facebook group to an online forum on the brand’s website. In this section, you will learn the step-by-step process of how to create a brand community. You simply need to create a group and invite your followers to join it.

Process 162
article thumbnail

Facebook Groups for Pages: Cut Through the Clutter

Jon Loomer

Facebook has announced the launch of Groups for Pages, allowing brands, businesses, and artists to create groups around their super-fans. Let’s take a closer look at how these groups change things and how you can link a group to your page today. Groups Linked to Pages. How to Link a Group to Your Page.

Groups 143
article thumbnail

The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

The sales process and toolset has been impacted more heavily than almost any other business unit. Humans will always be important to the sales process. We do, however, want fewer guessing games in your process and more precision targeting. Every part of the lead generation process is getting plugged into AI solutions.

Hubspot 131