Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. This episode is part of a series of conversations that will cover influencer marketing in detail. 8 Steps to Develop a Social Business Plan (white paper). Click To Tweet. Need more help?

Influencer 166

Influencer Tips Marketing Training 166

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! This is the second in a series of conversations that will cover influencer marketing in detail. How do you stand out from the crowd?

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? Get use to it.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

OCTOBER 3, 2016

Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on.

Social Media 167

Social Media Marketing Training Skills 167

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. The opportunities are everywhere.

Findability 106

Findability Social Media Case Study ROI 106

Mindjumpers

MAY 15, 2012

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. The aim of this new breed of software is to, as Jeremiha Owyan puts it: “ analyze the conversations of your followers, then suggest which content and media to publish, then determine when to publish, on which channel, and to whom.

Data 262

Data Software Applications Compete 262

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency.

Brands 113

Brands How To Authentication Wikipedia 113

Janet Fouts

FEBRUARY 11, 2013

Some are great conversation wranglers, s**t-disturbers even. Some are analytical thinkers and know how to extract ROI from a stone. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Fer god’s sake, really?

Communities 141

Communities Content Jive Meme 141

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network. Increase ROI of every marketing dollar you spend? Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Tips 60

Tips ROI Social Networking Training 60

ProBlogger

JANUARY 30, 2013

Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. Do you currently have 100 likes on Facebook , but would prefer 1000? So … is content marketing ROI trackable? Is Your Content ROI Really Untrackable? Always start from the end. Your customers aren’t stupid.

ROI 40

ROI Content Buy Cost 40

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 78

Template Templates Social Media Content 78

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

Pam Moore

MAY 6, 2019

There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. This is the second in a series of conversations that will cover influencer marketing in detail. 8 Steps to Develop a Social Business Plan (white paper). SoundCloud.

Influencer 60

Influencer Activities Content How To 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.” Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Monthly conversation theme.

Template 60

Template Templates Content Social Media 60

Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. They are Twitter an Facebook. Facebook - Setup your fan page and then populate it using your existing friends, family, and clients.

Social Media 113

Social Media ROI Newsletter Campaign 113

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Remember measuring ROI.

ROI 219

ROI How To Marketing Proposal 219

Diva Marketing Blog

FEBRUARY 24, 2011

One of the first things she said to me was that social media was about having a conversation. That said, if you’re a business, social media isn’t just about a conversation – it’s also about turning that conversation into revenue. Most of the other books on social media are just about the conversation.

Social Media 75

Social Media ROI How To Cost 75

Pam Moore

SEPTEMBER 7, 2016

Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social media is so much bigger than a Facebook page or Twitter handle. Why smart and savvy marketers understand the deep foundations and details of developing and optimizing lead conversion funnels.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Our new KM Edge groups on LinkedIn and Facebook. Our Facebook group is smaller, but becoming a fan will let you access KM Edge updates directly from your Facebook account.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

ROI 244

ROI Social Media Metrics Survey 244

Sherrilynne Starkie

APRIL 17, 2012

Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, opportunities and how best to use social media to monitor and take action within the contact center. VISIT MY FACEBOOK PAGE. Three biggest myths of social media.

Social Media 313

Social Media ROI Collaboration Newsletter 313