Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Partner with Your Social Media Agency for Maximum Success and ROI.

Social Media 165

Social Media How To Marketing ROI 165

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. Two main challenges for 2012 – Resources and ROI. Close to 100% of the companies state they are measuring ROI, though they are still not willing to invest before they see the proof behind it.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. So it costs less and has better a ROI. What Happens When Facebook Fans Engage With You [infographic]. Facebook vs. Google+ [infographic].

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Pam Moore

MAY 14, 2017

They definitely were invented long before Facebook, Twitter, LinkedIn and blogging. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). Give us a shout and let's get to work!

Brands 166

Brands Authentication Wikipedia Training 166

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Pam Moore

JUNE 10, 2017

They get sold on the social media easy button and “Facebook is free” mentality. 10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet. Brand Humanization in a Nutshell (episode 5).

Social Media 167

Social Media Marketing Small Business Influencer 167

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. How to Get Your Social Marketing Budget Approved (white paper). Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: .

ROI 60

ROI Conversation Training Template 60

Pam Moore

JULY 17, 2017

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. Social networks such as Facebook has substantial control over how brands communicate with their customers and audience. How to Get Your Social Media Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Analysis 167

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). Click To Tweet. 5 Reasons Marketers fail using social media.

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story?

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Pam Moore

MAY 9, 2017

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. 8 Steps to Develop a Social Business Plan (white paper). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? 10 Reasons You Need to Build Your Personal Brand (white paper).

Template 167

Template Templates Social Media Social Networking 167

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

SEPTEMBER 2, 2016

How do you achieve a positive ROI using social media and digital technologies and strategies? How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. How to Get Your Social Marketing Budget Approved (white paper). How do you know where you should engage?

Social Networking 113

Social Networking Strategy Analysis ROI 113

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. white paper.

Findability 106

Findability Social Media Case Study ROI 106

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113

Facebook Marketing Groups Groups 113

Pam Moore

NOVEMBER 29, 2016

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. Download our 105 Factors Impacting Your Digital Brand white paper.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

SEPTEMBER 9, 2020

One of the absolute best ways to increase both conversions and return on investment (ROI) on ALL of your marketing is to learn how to build, use and optimize sales and marketing conversion funnels. This is how ROI is achieved! Top metrics to track in each phase of the funnel to optimize for maximum sales and ROI.

Conversation 78

Conversation Template Templates Marketing 78

Mindjumpers

MAY 15, 2012

Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin!

Data 262

Data Software Applications Compete 262

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. Share this on Facebook. Could Facebook become a Lead Nurturing platform?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. Share this on Facebook. Could Facebook become a Lead Nurturing platform?

Types 255

Types Content Case Study Press Release 255

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. You can download the white paper here. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

Pam Moore

MARCH 29, 2017

It requires much more than hopping on the latest shiny social network, or knowing how to hit record on the Facebook Live video. Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.

Social Media 60

Social Media Small Business ROI Analysis 60

Pam Moore

OCTOBER 3, 2016

Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. Conversion Rate Optimization – 20 Factors Impacting Sales and ROI. How to Get Your Social Marketing Budget Approved (white paper). Big difference.

Social Media 167

Social Media Marketing Training Skills 167

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

OCTOBER 1, 2017

Not Facebook. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target? Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” Not Facebook. Not Instagram. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

OCTOBER 16, 2019

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. Why you must be patient in achieving results and ROI.

Social Media 60

Social Media Consultant How To Training 60

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. As Instagram hits 1 billion active users, Facebook already over a billion and more than 1 billion people using Facebook Messenger alone, ignoring the technologies is not an option.

Content 163

Content Training Marketing Industry 163

Pam Moore

MAY 9, 2016

Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Social Brand Humanization: Authenticity vs Transparency.

Brands 113

Brands How To Authentication Wikipedia 113