Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Influencer Brands Collaboration Authentication 102

Sprout Social

FEBRUARY 8, 2024

How social customer service tiers look different from standard support tiers The majority of traditional support interactions take place in private conversations. This may seem like a source of risk, but it’s also a major opportunity for brands that can successfully interject, navigate and shape the conversation to their benefit.

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How To FAQ Issues Software 107

Hootsuite

MARCH 2, 2023

Many chatbots use conversational AI , so you know the communication will flow naturally. By using chatbots, you can give your customers personalized shopping experiences that are designed to drive conversions. Provide relevant and timely information in your automated DMs in a conversational manner. Use a chatbot.

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Social Media How To Discount FAQ 131

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Social Media Marketing Team Upcoming 208

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. You can see exactly how these bots can assist with your customer service, sales, and marketing. Slush ended up with 55% more conversations than the year prior.

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Examples FAQ Insurance Retail 96

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request? More crucially, how does one encourage this type of interaction?

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Tips Authentication LinkedIn Groups 133

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Delight your customers and improve conversion rates. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. billion by 2025 ?

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FAQ Retail Overview Loyalty 120

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 120

BeingOptimist

JANUARY 14, 2022

Identify the Product/Market Fit. We assume that you have already found a market and a product at this stage. However, for those just beginning, let us go through product/market fit. Product/Market fit means that you have a product whose target market will use and pay for. So, what is it?

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Startup Discount Price Survey 105

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. As networks work those kinks out, marketers have to adapt. ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community.

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Authentication Examples Class Team 92

Unmetric

MAY 30, 2019

In recent years, there has been a major shift in social from text to media-based conversations. It’s no wonder that marketers have cashed in on this for according to Social Media Examiner , 80% of marketers use visual assets in their social media marketing activities. How can we quantify visual marketing campaigns?

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Brands Analysis Analytics Campaign 95

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 79

Hootsuite

APRIL 25, 2023

As new platforms emerge, fraudsters shift their strategies and move to new markets. Fake accounts on social media posed as Australian Tax Office (ATO) workers and responded to conversations where people were asking questions about the ATO. Book a demo to see it in action. Here’s another insidious scam to watch out for.

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Social Media Brands Tips HootSuite 88

Hootsuite

NOVEMBER 5, 2021

As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care. These new features are categorized into four key groups: Customer connections, digital intelligence, workforce activation, and risk mitigation. Request a Demo.

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HootSuite Notification Hashtag Upcoming 116

Hootsuite

MAY 20, 2021

If your brand is the latter group, there are five main benefits of social messaging that will help encourage you and your internal stakeholders to take the leap. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers. Live agents can step in when needed.

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Social Media Strategy HootSuite FAQ 145

Hootsuite

MARCH 8, 2022

Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! For example, here’s a peek at my Shopping List: Seeing everything that I could buy grouped together is pretty handy. Access advanced conversion tracking analytics. Product Pins. Source: Pinterest.

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Features Price Buy Campaign 114

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Not to mention, social was abuzz with conversations about Brady making his 10th appearance in the big game and chasing his seventh ring at age 43.

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Questions Data Focus Group Analysis 123

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. It’s a marketing channel, but it’s also a customer service channel. Like any conversation with someone you don’t know well (yet), there are some topics you’ll want to avoid. Click To Tweet. Competitive.

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Brands Sentiment Influencer Survey 193

Hootsuite

APRIL 12, 2021

So let’s look at what’s new, starting with our promise to help you connect more of the customer conversation journey. The platform supports every step of the digital conversation journey: Connect: Speak with customers on their channel of choice and manage expectations with SLAs and agent availability. Inbox updates.

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HootSuite Insurance Hubspot Sharepoint 96

Oktopost

FEBRUARY 24, 2022

LinkedIn is built for those real conversations between connections and prospects.” Check out B2B Marketing 101 for LinkedIn Social Selling. If you’re having trouble building your LinkedIn profile, consider joining LinkedIn groups that are relevant to your industry or target market. Use LinkedIn Sales Navigator.

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B2B Brands LinkedIn Groups 171

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

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UGC Content HootSuite Authentication 145

Unmetric

AUGUST 9, 2019

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. You get insights on pin performance, follower growth, traffic referrals, and much more to fine-tune your marketing strategy. Sign up for a demo. Measure pin performance. G2Crowd Rating: 2.8. PinGroupie.

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Analytics Tools Price Curation 126

Pixlee

SEPTEMBER 17, 2020

To increase your conversion rate especially around this holiday season, you must integrate social proof into your brand. Gearing up for Black Friday and Cyber Monday, brands should look at user-generated content solutions that will still allow marketers to make content changes without code changes (especially when code freeze hits). .

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UGC Comparison Influencer Price 93

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. There’s good news though!

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Strategy Aggregator Overview ROI 97

Lucy Hall

JULY 20, 2015

Have you ever wondered what it takes to get started marketing your small business on YouTube? So knowing this, how can you ignore YouTube when you are trying to market your small business and build authority in your niche? A demo maybe 1.5 Marketing and Consistency. Set your goals and target your niche. Type of video.

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Small Business YouTube Marketing Metrics 60

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. The LA-based teen was recording haul videos (videos posted to places like YouTube where the host talks about recently purchased products, gives a full demo, pricing and more). Here is our conversation. Her name was Bethany Mota. you get the idea. Is it to buy?

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Marketing Findability YouTube Analytics 40

Sprout Social

APRIL 9, 2020

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share. . Backed by data, marketers can apply logical and results-oriented insights to their strategies. The seven lessons we’ll cover are….

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Social Media Collaboration Team Organization 137

Audiense

JUNE 21, 2018

Prior to the digital era, market research which included competitor analysis was more complex and expensive than it is today. We could define a group of competitors (products, companies or brands) and then carry out an analysis of their audience. Defining a group of known competitors to discover new ones.

Data 90

Data How To Energy Analysis 90

Later

MARCH 30, 2020

We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT! Video is one of the best tools in a marketer’s toolbox, and thankfully Instagram has made video marketing more accessible for small businesses!

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Statistics Social Media Marketing Instagram 67

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But it soon regained its prominence as marketers realized its lasting relevance, and the opportunity to combine email marketing with other strategies.

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Social Media UGC ROI Newsletter 52

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

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Authentication Analysis Sentiment Tumblr 102

Rebekah Radice

JULY 15, 2019

You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. Educational videos are especially helpful during the awareness stage of the customer journey, but they can also start the momentum that will ultimately lead to conversions.

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Types Video Content Case Study 119

Sprout Social

NOVEMBER 6, 2020

The former group gets the inside scoop through first-hand employee experiences. As Glassdoor’s Lead Product Marketing Manager Sophia Fox says, “The conversation that is shaping your employer brand perception is happening on Glassdoor with or without you, so you might as well join it.” Get started with a Sprout demo today!

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Review FAQ Construction Metadata 96

Oktopost

DECEMBER 13, 2022

Employee advocacy posts help your business, but how do you convince your employees to take the time to craft marketing content? Remember that employee advocacy is outside the job description of most employees — even those who work in marketing or growth. We ended up increasing our own conversions from social media by 266%.

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Team Education Training Eventful 62

Hootsuite

NOVEMBER 28, 2019

Tap the To: field to choose whether to make your video public, visible only to friends, visible in a group, or visible to only a custom list. You may never need them, but they can save your broadcast if you suddenly freeze once the camera’s on, or if you hit a lull in your conversation with a guest. Product demos and tutorials.

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Video Facebook Notification API 145