Firebelly

FEBRUARY 17, 2011

If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. They may account for a smaller part of your community, but gearing 10% of your conversation starters towards them will give you good results. That’s what really matters when it comes to conversation.

Conversation 207

Conversation Tips Facebook Guidelines 207

Firebelly

FEBRUARY 3, 2011

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. I was not surprised by the nonchalant approach to social conversation, but a comment from one of my fellow panelists stuck in my head (and not for the right reasons).

Communities 186

Communities Conversation Brands Discount 186

Firebelly

NOVEMBER 17, 2011

As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” This feature allows brands to see what their customers are most interested in. Pinterest in a relatively new wave of social media in the branding world.

Conversation 229

Conversation Brands Fashion Loyalty 229

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

Conversation 100

Conversation Paid Search SMS Class 100

Firebelly

AUGUST 13, 2012

Conversations and conversion need provocation. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement. Remember that conversation needs provocation.

Publishing 215

Publishing Tips Curation Brands 215

Firebelly

JANUARY 22, 2018

Be resourceful with your content strategy Content intelligence takes the guesswork and the intense legwork out of analyzing your top content across awareness, engagement and conversion – as well as against your competitors. YouTube has the best conversion rate of any social channel.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

FEBRUARY 27, 2014

Blog content marketing conversation metrics real time analytics' The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo? Is it able to achieve multi-channel penetration? How long can.

Issues 236

Issues Content Metrics Analytics 236

Firebelly

SEPTEMBER 25, 2017

For these scenarios, these following actions may be needed: Take the Conversation Offline When a complaint becomes heated or personal information will need to be shared to resolve: take the conversation offline, politely ask them to private message/call/email you.

Social Media 150

Social Media Construction Social Media Management Compete 150

Firebelly

MAY 5, 2011

It’s about the interaction of people, food, restaurants, conversation and small community organizations. There is conversation. • The organization gets $400 plus involvement in a conversation with some cool people. • The organization gets to continue the conversation after the event with the individuals. •

Price 244

Price Organization Groups Groups 244

Firebelly

JANUARY 10, 2012

The first tip is about content and conversation. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans. So how do you this? Start with this: 1. Brand promotions.

Tips 184

Tips Content Facebook Conversation 184

Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go. Conversion matters. Messaging matters.

B2B 100

B2B Marketing Metrics Conversation 100

Firebelly

OCTOBER 10, 2014

In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as. Blog News'

Conference 183

Conference Social Media News Conversation 183

Firebelly

JULY 17, 2013

We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. Do you follow the 36 rules of social media? 36 seem like a lot? Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do!

Social Media 219

Social Media Conversation Tips Marketing 219

Firebelly

FEBRUARY 18, 2014

But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. “YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. Video content, for example, has so much value.

YouTube 192

YouTube Content Video Social Media 192

Firebelly

JULY 25, 2013

Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the Millennial generation around social causes. Couldn’t attend or missed the free live stream?

Mobile 163

Mobile Smart Phone Conference Conversation 163

Firebelly

NOVEMBER 10, 2011

“Unusual content and content that triggers strong emotions — death or birth — causes conversations. Something that has new and creative content — breakthroughs in technology, a video someone made, a photograph, crazy hair-do—all these things strike up conversation.”. Unusual content gets people curious.”.

Content 168

Content Class Travel Social Networking 168

Firebelly

FEBRUARY 14, 2012

But, you can inadvertently spark conversation with your fans if you relate to them. It’s about building relationships and conversations with real people, not a brand. Brains on Fire says it best, “Reframing conversation is about going from what role does our product play in people’s lives to what role can we play?

Tips 167

Tips Facebook Conversation Questions 167

Firebelly

JANUARY 24, 2012

So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. Asking these types of questions will resonate with people and prompt them to respond and converse with your brand. The main reason people get on Facebook is to engage with friends and family, not brands. But, how is this done?

Questions 167

Questions Tips Facebook Travel 167

Firebelly

AUGUST 31, 2012

Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. Conversation doesn’t happen without provocation. Shot with an iPhone. 16 images stitched together. Hope you enjoy this. – @iamdavo via @amyvernon.

Curation 186

Curation iPhone Software Conversation 186

Firebelly

MAY 22, 2017

Be a part of the conversation and the conversation will come to you. This doesn’t have to turn into a full time job, just dedicate a few minutes every morning to follow brand or people with similar interest, comment on relevant posts, like images. Include Directives. Want people to engage with you? Ask them to.

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

NOVEMBER 3, 2014

-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js (..)

HootSuite 147

HootSuite Journal Software Engineering 147

Firebelly

MARCH 10, 2011

Measure conversation. Measure call to action conversion. Conversation is. Not every brand can energize, empower and create emotional connections. Know your place. Measurement shows the true picture. Measure gains and losses. Measure real world actions. Bribery is not a long term strategy.

Strategy 199

Strategy Tips Discount Loyalty 199

Firebelly

JANUARY 3, 2012

I am now almost three months into being a social media manager and I feel I’m finally in the right place at the right time because I believe in social business, I believe in conversation, and I believe in community. And I’m pleased to say – we’re not just a social media marketing firm, we are a social business.

Project 200

Project Marketing Social Media Management Collaboration 200

Firebelly

JULY 18, 2011

By Neicole Crepeau Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. The problem is, most customers don’t want a conversation with a company or its representatives. So, lots of companies have done just that.

Social Media 174

Social Media Consultant Groups Groups 174

Firebelly

APRIL 14, 2011

Relevant content causes conversation. Good conversations happen between people. Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. Song: I Heard It Through The Grapevine by Marvin Gaye. Isn’t it our job to get people talking?

Social Media 197

Social Media Reputation Communities Influencer 197

Firebelly

FEBRUARY 11, 2011

Three tactical components of social media activity occur that will help increase your influence (the definition of “influence” is for another conversation), no matter which process you use to plan your overall strategy. Remember, the campaigns taking place are in addition to your regular conversational activity.

Influencer 198

Influencer Social Media Community building URL 198

Firebelly

AUGUST 8, 2012

Publishing is the overall approach of content and conversation. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas. We’re acting as a sort of editorial board to our networks.

Curation 194

Curation Publishing Content B2B 194

Firebelly

JULY 18, 2012

Further more they won’t help generate organic conversations or build the community. Now you have a couple thousand fans – big deal. That number does not represent your real target audience or the quality fans you want.

iPad 262

iPad Facebook Conference Applications 262

Firebelly

JUNE 2, 2011

People have responded to your story and your conversational style. How has the conversation changed? Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. Here are a few points to now ponder: 1. How has the audience make up changed? Is your story still coming through?

Communities 194

Communities Questions Facebook Conversation 194

Firebelly

MARCH 6, 2012

But, you can build a community with conversation and engagement that will lead to advocates. It’s no longer just saying things behind someone’s back, it’s online—the whole world can read it. You can’t really stop a hater from saying things. It’s important to have a crisis plan in place for any community for this very reason.

Social Media 251

Social Media Communities Groups Groups 251

Firebelly

JUNE 6, 2011

Skilled analysts must weed through spam and irrelevant posts, score the conversation for sentiment, categorize topics of conversations and translate key findings into actionable insights. By John Cole Many listening platforms tout automated sentiment and natural language processing as premium features.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Firebelly

MAY 26, 2011

Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation. Facebook Pages: Using Content and Conversation to Build Community. PRESENTERS: Amy Millard – Chief Marketing Officer, Wildfire Interactive Inc. June 29, 4:30-5:30pm. June 29, 4:30-5:30pm.

Case Study 154

Case Study Authentication Issues Communities 154

Firebelly

DECEMBER 11, 2012

This year’s disasters and rescue missions teach us a thing or two about how to react to social conversations before crisis hits. By Rachel Tran Are you prepared to stave off the brand devastation of a future social media crisis?

Social Media 193

Social Media Social Networking Campaign Organization 193

Firebelly

OCTOBER 7, 2011

We had been chatting about conversations, the humanization of brands, community in online spaces and in the real world, and trust. We could learn a bit about paying attention, sincerity, and conversation from them. My challenge to them was to write what community meant to them in 1 to 2 sentences. You’re the best!

Communities 213

Communities Class Groups Groups 213

Firebelly

OCTOBER 29, 2013

I started to ask myself this question during one of my daily conversations with my 14-year-old sister, Caroline, who is currently in the 8 th grade. Is Facebook being pushed out of the spotlight for teens? It usually goes something like this; Wendy is mad at Zoe and Zoe likes Court’s boyfriend, and Wendy and Court aren’t friends anymore, etc.

Facebook 173

Facebook Policies Instagram Survey 173

Firebelly

NOVEMBER 2, 2015

Their content and conversation focus should be relevant to the client. So, it isn’t always just engagement oriented metrics but it could be anywhere on the spectrum from awareness to growth to web traffic or some specific type of conversion. Why is influencer identification so challenging? That’s a lot, bro.

Influencer 100

Influencer Delicious Metrics Report 100

Firebelly

MAY 19, 2011

In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. It happens around common interests. It’s made of three types of people.

Communities 198

Communities Types Conversation Engagement 198