Janet Fouts

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl. Far from it.

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content?

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How to get your content shared on Google+

Janet Fouts

Go give them some love by sharing their relevant content too. It’s still about the content. Darren Rowse has some great tips on writing great titles for log posts and the same carries true here. Add a +1 button to your web site to make it easy for people to share your content right to Google+. CircleCount.

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Free images for your content marketing

Janet Fouts

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

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Are you missing your best content generators?

Janet Fouts

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. After reading this post: Scale Content Marketing: Employees are the Secret by Frank Strong recently I invited him to a Google Hangout about this very topic, see below. Why is this?

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4 things you need to do in 2016 to be a better content marketer

Janet Fouts

4 things you need to do to make 2016 the year you rock content marketing.

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.