Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Marketers can no longer put off thinking about how mobile fits into their marketing mix.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

JUNE 6, 2019

Because Stories have a 24-hour lifespan, you can be a little more candid here than you are when it comes to the rest of your content. One of these tools is Instagram ads, which ultimately boosts your content to ensure views among your target market of choice.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

FEBRUARY 16, 2016

3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. Mobile email is still more of a consumer thing. 43% of consumer emails are opened on mobile devices, versus 27% of B2B emails. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5: Iconsive ). Iconsive ). Iconsive ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 23, 2016

Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. 21% of consumers say they unfollow brands that post repetitive or boring content. 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s 1Q15 revenue came from mobile.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

FEBRUARY 27, 2018

99% say they post content to Instagram; 67% post to Facebook, 51% to Snapchat, and 43% to Twitter. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: Regardless of their preferred platform, they typically access these social media platforms on their phones over their computers. MediaPost ). Marketing Profs).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. By 2019 mobile advertising will represent 72% of all US digital ad spending. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Payfirma ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. There is a lot more content that comes in as well beyond the Featured sources. In other words, we curate the content, but don’t own it.

B2B 155

B2B Features Social Media Aggregator 155

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Horror #6: The Mobile Fiasco. You’ve proposed a mobile app to your higher-ups. So far, everything is in order. Image credit: Pixabay.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. If content generation is included, overall costs aren’t likely to change much. The one question missing here was what gets included in social media time.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

DECEMBER 20, 2011

Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). regular YouTube page, company channel, mobile device, etc.). •

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. Mobile users in the Asia-Pacific region are driving much of this growth. This practically eliminates any friction between a company’s content and a consumer finding—and sharing—it. Translated social content really connects with target markets.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JULY 15, 2014

These purchases tell us that real-time information delivery, social interaction, immersive content and improved ecommerce experiences are in store for us in the near future. Companies using performance models for growing channels, such as mobile and video, will soon be a common sight. Their solution?

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

DECEMBER 22, 2015

The ad appears in the newsfeed and is available for both desktop and mobile sites. Rather than annoying all of your followers with content that doesn’t pertain to them, you can focus your ad on just that niche audience and create a great ad that is perfectly tailored to their needs. Dark posts are also great for A/B testing.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

MARCH 19, 2024

For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform. Influencer marketing has always been a powerful marketing tactic, so branded content Reel ads worked well even for the B2B sector. What worked?

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. billion use social networks from a mobile device. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. Pew Research ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

JANUARY 21, 2021

Marketers can use behavioral data to ramp up sales; provide more useful, relevant and authoritative content; analyze the average order value to segment high-value customers from lower ones; plan for future development; and predict customer behavior and brand engagement in the future. along with that prized personalization impact.

Campaign 254

Campaign Social Media Loyalty Marketing 254

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 15, 2020

Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. Screenfeed Content. Digital Signage Content people focused on making screens more valuable to viewers with incredible content. Followers: 4,350.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 11, 2014

A few months ago, the Webbiquity blog celebrated content marketing week —six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

MARCH 13, 2018

On Facebook, video gets three times as much engagement as any other kind of content. The majority (54%) of Facebook traffic now comes from mobile-only users. Contently ). 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: Facebook Page videos generate 16% more engagement per post than images.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Find ways to engage your audience: Interactive content. One of the primary goals of content, whether offline or digital, is to get people to engage with the brand in some way.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

MARCH 14, 2017

Images add color, visual appeal, and life to online content. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. And pictures really draw us in when they are optimized, modified, and combined with other content. 4: The 14 Best Content Planning and Research Tools. #5:

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JULY 24, 2018

promote the brand through creation and distribution of share-worthy content. Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and. content performance reporting.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

FEBRUARY 10, 2015

8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content. ” ( Content Marketing Institute ). Content Marketing Institute ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2018

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. increase in purchase intent when exposed to promotional content from influencers. ( 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. Ale Espinosa. aespinosa. Emily Gonzales.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JUNE 14, 2011

The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • It’s not enough just to produce great content, it has to be made “findable.&#. . • Social media killed newspapers; anyone can now publish to the world.

B2B 164

B2B Sentiment SEO Klout 164