Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. The key to digital content success is in providing the target audience with real value. But if you’re producing content for marketing you’ll want more than just great engagement. Add company information and branding in the title pages and then…hit publish.

eBook 262

eBook Template Templates Skills 262

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

NOVEMBER 3, 2013

Make it informative. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' Want your video to go viral, but not sure how? Follow these five easy steps: 1. Make it entertaining. Make it funny. Make it useful. Make it like this… Related posts: Video: the Internet of you! Related articles.

Video 386

Video YouTube Trends Features 386

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Unpartial’ is a new Google Chrome extension that uses artificial intelligence (AI) to assess the trustworthiness of content. Get the other 100 new statistics to help inform your social media strategy. Sherrilynne Starkie.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

OCTOBER 21, 2013

It might include your demographic information, your search behaviour, your geography, or any other datum that distinguishes a user. Social media is seen as an important news source by millions of users, and for Millennials, it’s THE primary source for news and information. Content marketing: feeling ripped off?

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 26, 2017

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Facebook Creators for video content. The new feature is being tested now and should be made available soon.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

NOVEMBER 28, 2017

Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. They even like to see the local advertisements. But there’s the rub.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

FEBRUARY 6, 2019

Get information from Facebook on fighting fake news. 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – It’s also giving users more control over their information and more transparency policies, operations and ads.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.

Organization 314

Organization Google Policies Privacy 314

Sherrilynne Starkie

JANUARY 22, 2019

She has also announced funding for an investigation into the ethics of AI, and a new partnership with Germany’s office for information and security. Twitter is developing two dashboards, one that provides readership insights and one that provides real-time event information. Sandberg laid out Facebooks five-step plan to regain trust.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

AUGUST 8, 2018

Undertanding how Facebook handles news content is a priority for communications professionals. Report Gallery provides easy-to-use templates for informative reports. There are other options to share Twitter content on Facebook, but they’re not as easy. The Thai Cave Rescue story is tailor made for testing it.

API 150

API YouTube Data News 150

Sherrilynne Starkie

MAY 14, 2018

Serve them well by providing interesting, timely content that their audiences want. If someone is constantly getting irrelevant information from you, you’ll end up getting blocked all together. Share their content in your own channels. Be accurate, helpful and have integrity in all your dealings. Work for the influencer.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. As long as the article meets the informational need of the reader, the fact that it’s paid for shouldn’t be an issue.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 27, 2018

Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). For example: Auditory learners need ample time to process information. They tend to need information repeated and often require rephrasing and request additional information to understand new material fully.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Do you think that the Facebook Reader will provide you the news and information you need?

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

JUNE 29, 2014

Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier. Related posts: Analytics: what matters to content marketers?

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. US election and issue ads will have to be clearly labelled and will include “Paid for” information to identify the person or organization behind the ad.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

MARCH 26, 2018

Businesses can tag products to lead shoppers to more information (like price and availability) and to actually make a purchase right from the Instagram app. The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. Instagram brings shopping to Canada. Mar 26, 2018.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. This drop can be seen across all content formats. Use these learnings to inform content and tactical plans. The means nearly 20,000 more posts daily.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

JANUARY 10, 2019

These Stories provide channel owners an informal way to stay in touch with subscribers by delivering short video content and images to their audience throughout the day. Interesting stats to inform communications tactics in the finance industry. The top three topics in 2019 will be cybersecurity (57.5 percent), fintech (41.6

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

JANUARY 16, 2012

It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results. Three types of Google+ content will be included in Search plus Your World results: personal results, profiles in search and profiles and pages.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Paid vs. earned content. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

AUGUST 22, 2018

Facebook removes content from Russia and Iran. Instagram is testing recommended posts in Feed, a new way for users to see content they may like. LinkedIn introduced QR codes a few weeks back to make it almost effortless to swap contact information and connect. Finally, some good news! Instagram tests Recommended Post in Feed.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The function is easy to use and is a great way to improve communication among group members and still keep important or sensitive information private.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

SEPTEMBER 12, 2015

The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. The Home tab, which is the landing tab on Pages, will also contain highlights of each section, to keep relevant information displayed prominently. Managing Facebook ads from your phone.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

NOVEMBER 1, 2018

If you’re not using video you’re not doing content marketing. Many users knowingly tweet false and damaging information and opinions in an effort to go viral via retweets. Now it’s easier than ever to share videos. — SS. Facebook growth continues to slow. Should Twitter get rid of retweets?

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

FEBRUARY 28, 2015

The objective might be to spur an idea, identify a need or even to provide valuable information. The story will need context, or background information, for audiences to understand it. For our cleaning product company this could include information about where the story is taking place such as in a subStorytellingurban home.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

JANUARY 11, 2013

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. We trust that the information is accurate and the report is fair and balanced and done without conflict of interest.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

MAY 9, 2018

The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards. It uses a new set of artificial intelligence techniques to take a constant flow of information as it hits the web, analyze it in real time and organize it into storylines.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

APRIL 6, 2018

million accounts for terrorist content and has increased transparency on withheld content. Facebook is rolling out a new feature to provide more context about stories and content so users can decide for themselves what they want to read or share. Twitter releases 12th biannual Transparency Report. Apr 06, 2018. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

JULY 19, 2013

This should inform Twitter engagement and content development strategies. How many hundreds of times or less than that? This is an indication of how these followers tend to use Twitter. Are they active participants or merely observers? Examine those followers who have most followers. Who are these people? What do they tweet about?

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

MARCH 9, 2018

And video is now 80 per cent of the Internet content use. Would this information impact your buying decisions? Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. What are you doing with video in your marketing programs?

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

AUGUST 25, 2013

In response to the blogger’s advice to preview content before posting, this commenter wrote: “…How ironic, you should practice what you preach. Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. I usually think, “Dang!

Cost 278

Cost Comments Blogger Training 278

Sherrilynne Starkie

APRIL 20, 2012

Content marketing is king. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Email marketing goes social. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

Twitter 326

Twitter Social Networking Newsletter Instagram 326