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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Social Media Measurement for Pragmatists

Waxing UnLyrical

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

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Flickr Friday: Sexist Profiling on Twitter

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! » June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. Its kind of sexist really.

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. The Fake Facebook Meme. Twitter and Facebook both contain plenty of fake followers. The time we have spent together has been great.

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Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts

Ari Herzog

Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. We owe it to ourselves to continue doing things — raking leaves, running errands, posting status messages on social networking sites — on our own schedules and for our own reasons.

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Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

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