Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

B2B 120

B2B Influencer Brands Marketing 120

Oktopost

NOVEMBER 25, 2020

Listen to the Podcast Now: Or subscribe to our channel B2B Marketing Now wherever you listen to podcasts or tune in on Apple Podcasts or Spotify. His clients include Boston Consulting Group , WeWork and the Jewish Agency. Getting a seat at the executive table requires strategic leadership and strong communication skills.

Skills 125

Skills B2B Strategy Apple 125

Waxing UnLyrical

JANUARY 11, 2019

Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. They executed that strategy and show you with objective data that they’ve accomplished or even exceeded the goals they set out to accomplish. Strategy and measurement are hard. Probably not. The rewards are sweet.

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. Nowhere does it tell you SBC is like every other PR consulting outfit out there. (Of So here we go. ” Just look at the language on this site. See what I mean?

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

DECEMBER 13, 2018

This is not your typical post about planning and strategy because that would be a waste of your time. The core of this is to recognize that you are THE KEY to the success of any planning or strategy you put into place. Your best winning strategy begins in your mind! Guest Post by Kathy Vaske. You aren’t a computer program.

Strategy 175

Strategy Energy Small Business System 175

Amy Porterfield

JUNE 18, 2020

In this episode, I chat with expert marketing strategist, marketing consultant, podcast host, CEO of a media group, and all-around amazing human being, Sonia Thompson. Plus, she gives actionable strategies that you can start implementing right away within your marketing and […].

Marketing 117

Marketing Consultant Hosting Groups 117

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. It’s a channel, a means to communicate.

ROI 78

ROI Strategy How To Marketing 78

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). They’re the ones selling.

Training 172

Training Forums Team Curation 172

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

Resources 104

Resources Telecommunications Collaboration Project 104

Oktopost

APRIL 21, 2020

The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. The matrix was first published in one of the Group’s essays titled Perspectives.

Marketing 138

Marketing Apple Strategy ROI 138

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Influencer marketing is a great way to help your content marketing efforts take off.

Influencer 158

Influencer Strategy Content Marketing 158

agora pulse

JANUARY 30, 2021

Are you approaching your social media strategy like you always have? What top tips do you need to know to level up your social media strategy in 2021? Every year, some of the most brilliant social media marketers in the industry provide training and tips to our audience through summits , courses , and top-notch content.

Social Media 132

Social Media Tips Strategy LinkedIn 132

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Myrland Marketing

JANUARY 18, 2018

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Are Groups Being Resurrected? In the last two days, we’ve been hearing a lot of hubbub about groups on LinkedIn. As you know, groups have been just like ghost towns for quite a while. There are exceptions.

Groups 73

Groups Groups LinkedIn Notification 73

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? A paid social strategy expands your reach by exposing your content to more people.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Skills 194

Skills Groups Groups LinkedIn 194

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Focus really is key to success.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Focus really is key to success.

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

DECEMBER 14, 2017

In many ways, social media is the perfect marketing medium for reaching educators. In Facebook and LinkedIn groups, they trade tips and tricks gleaned from their own experiences. Social media is the perfect marketing medium for reaching educators. Teachers are all about learning, and they use the internet for that, too.

Social Media 115

Social Media Strategy Education Consultant 115

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 100

Social Media How To Marketing Price 100

Convince & Convert

MAY 8, 2013

Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. Targeted Content: The Holy Grail of Content Marketing.

Social Media 153

Social Media Strategy Tools Sample 153

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Small Business Mavericks

FEBRUARY 10, 2012

As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners. When it comes to marketing, many of the good old-fashioned strategies still work. If you are doing business internationally, traditional marketing strategies are limited.

Strategy 93

Strategy Marketing Fashion Small Business 93

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. These are typically used to group variations of a series together. What is an NFT?

Marketing 118

Marketing Avatar Buy Price 118

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why unite organic and paid social strategies? A paid social strategy expands your reach by exposing your content to more people.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Sherrilynne Starkie

MAY 9, 2018

In addition, customers that have Hootsuite Impact will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns. WhatsApp rolls out a new feature for group chats. WhatsApp has just announced “Restricted Groups”.

News 170

News Google Social Media HootSuite 170

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 113

Sentiment Banking Patterns Hotels 113

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. From providing content support to spinning strategies, agencies provide a team’s worth of creative, strategic and tactical support for your social channels. Drop & Hook.

Social Media Management 91

Social Media Management Social Media Real Estate Brands 91

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals! The EXPERT CORNER.

Conference 130

Conference Hotels LinkedIn Consultant 130

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Avoiding Women’s History Month marketing mishaps Consumers increasingly decide who to buy from based on how a brand’s values align with their own.

Social Media 118

Social Media Team Groups Groups 118

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. If you’re interested in community management and looking for a great resource to answer questions like the one above , check out the CMX Hub group on Facebook to connect with other like-minded social pros.

Social Media Management 133

Social Media Management Social Media Skills Consultant 133